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Latest numbers show smaller rise in digital advertising spend
September 3, 2019 | 164 views
Truth Collective is a creative company for a new world. With a model focused on headspace and productivity—instead of headcount and capacity—we deliver remarkable, productive opportunities for ambitious brands.
Article | July 13, 2022
Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.
Article | July 14, 2022
Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.
The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.
Article | February 10, 2020
YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”
Marketing Dive | September 05, 2019
Amazon's growth into a digital advertising giant will threaten Google and Facebook, transforming their current "duopoly" status into a "triopoly," Forrester Research said in a new report shared with Marketing Dive. Ad agencies and ad-tech firms also will need to adapt as the e-commerce giant follows its long-term strategy of eliminating middlemen that hinder efficiency. Media and ad agencies will benefit from Amazon's emergence as a third major digital ad platform, although they must develop expertise in running campaigns on its properties. Agency holding companies are acquiring firms with Amazon-specific expertise to build out these capabilities. The e-commerce giant is adding more self-serve ad features, but agencies still have a role in helping marketers manage their campaigns among a growing variety of retailer media networks, including those being developed by Walmart and Target, per Forrester.
CBROnline | September 05, 2019
Facebook amps up Messenger features for enterprise. Facebook says business users can now create adverts that click through to its Messenger application – a commercial offering designed to drive potential prospects into conversation with advertisers. The new feature is the latest move by the social media and advertising behemoth to boost its enterprise offering. It follows a decision last year to open up a Whatsapp API for businesses for the first time. Facebook says the new feature, available through Facebook Ads Manager, will integrate with existing CRM tools to help sales teams track leads. In a post on the company’s developer blog, Facebook said that since the beta launch of the feature earlier this year, “businesses like UK-based professional services firm RIFT Tax have seen meaningful results”, adding that the company saw an 18 percent higher lead resolve rate through Messenger versus over the phone. Facebook Messenger Advertising: Range of New Features Revealed.
CPO Magazine | September 05, 2019
A central feature of the modern Internet is the use of tracking technology by advertisers to serve up highly personalized, customized ads to web users. And it is precisely this defining feature that has enabled Silicon Valley tech giants such as Facebook and Google to create highly profitable programmatic advertising business models that now generate billions of dollars in revenue every quarter. Given that context, Google’s new “Privacy Sandbox” privacy standards proposal for Google Chrome is an interesting compromise solution that attempts to keep publishers and advertisers happy while simultaneously respecting users’ privacy as they go about browsing the web. Details of Google’s Privacy Sandbox for programming advertising. In many ways, the new Privacy Sandbox privacy standards are designed to offer the best of both worlds when it comes to programmatic advertising.
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