Level Up: The Game Developer’s Guide to Global Advertising

| August 31, 2017

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Mobile app install ad campaigns are crucial to the success of any new game launch. This eBook is your guide to successfully setting up and deploying a two-week, geotargeted, large-scale game launch using Facebook and mobile RTB advertising.

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The Tombras Group

Tombras is a 300+ person, full-service independent agency with a digital mindset. Connecting data + creativity for business results. -2018 EFFIES #3 Most Effective Independent Agency in North America on the EFFIE Index -2018 Dooley Tombras, agency President, was included in the ADWEEK Creative 100 -2018 Fast Company World's Most Innovative Companies -2017 Forbes Marketing Success Story of the Year -2015 Ad Age National Small Agency of the Year Clients include Orangetheory Fitness, MoonPie, BUSH's Beans, Paddy Irish Whiskey, Krystal Fast Food Restaurants, US Dept. of Transportation, Darden, Boston Market, GE, Regal Cinemas, Nissan, Michelin, Freightliner Trucks and ESPN.

OTHER ARTICLES

Going Beyond Google to Gain New Customers With Search Advertising

Article | April 1, 2020

Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player in search engine marketing, but companies are now looking to diversify their search ad spend to lessen their dependence on the tech giant and achieve more cost-effective conversions. Google's share of the global search market is nearly 89%. The second largest is Yahoo, with 2.7%. Although Google's hold on the industry is strong, it has recently been challenged by concerns regarding possible antitrust violations, inflated click prices for keywords, and its acquisition and bundling of ad tools.

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | March 20, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

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Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Spotlight

The Tombras Group

Tombras is a 300+ person, full-service independent agency with a digital mindset. Connecting data + creativity for business results. -2018 EFFIES #3 Most Effective Independent Agency in North America on the EFFIE Index -2018 Dooley Tombras, agency President, was included in the ADWEEK Creative 100 -2018 Fast Company World's Most Innovative Companies -2017 Forbes Marketing Success Story of the Year -2015 Ad Age National Small Agency of the Year Clients include Orangetheory Fitness, MoonPie, BUSH's Beans, Paddy Irish Whiskey, Krystal Fast Food Restaurants, US Dept. of Transportation, Darden, Boston Market, GE, Regal Cinemas, Nissan, Michelin, Freightliner Trucks and ESPN.

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