LinkedIn Video Ads | LinkedIn Introduces Video Advertising For Businesses

Video is the most popular content form, in terms of engagement, across all social platforms and LinkedIn is no exception  LinkedIn Video Ads are the talk of the town.According to internal data, LinkedIn users are 20X more likely to share a video on the platform than any other type of post.  LinkedIn make video more of a focus, and to provide more options for video use.LinkedIn rolled out native video to all users last August. More recently added new sticker and text options to give your video presentation another element. The professional social network is taking the next step, with the launch of video ads for company pages on the platform.

Spotlight

AroundCampus Group

AroundCampus Group is a 42-year-old college-obsessed media and marketing company with deep campus relationships and a national footprint of over 250 campuses. Our ever-advancing goal is to produce relevant media and facilitate meaningful moments for college students, parents, and faculty to encounter, experience, and engage with exceptional brands through an omni-channel approach. AroundCampus is built to perform multi-directional campaigns, meeting its target audiences where they are, when they’re listening, and communicating with them in their language.

OTHER ARTICLES
Social Media Advertising

Creating Great Ads: CX Should Surpass Technology in Priority

Article | July 13, 2022

Everyone can be a creator, critic, performer and an audience member— all at the same time — thanks to the internet. However, when it comes to advertising and the internet, the biggest opportunity that you have is customer experience (CX). And yet, new technologies and the desire to decrease ad spend put customer experience on the back-burner. Why CX Should be a Priority While Making Ads? Customer experience takes a nosedive when you automate marketing decisions, drive down advertising costs, extract data, and increase intrusiveness to reach more customers. These factors negatively impact your brand’s reputation and cause customers to leave your side. As a result, your revenue might take a hit by implementing modern technology. Customer experience should always be at the top of your priority list if you want to retain your customers and give them exactly what they want. Here are some things you should remember while creating ads: Context is Key Your messaging and creatives should align with the context of your ad placement. Native ads and contextual targeting can help you safely place your ads without disrupting your UX. Value Addition Works Your consumers want to see something that is unique and adds value to their lives. Use creative, relatable, and authentic messaging to appeal to your audience. Use Technology Wisely If you don’t leverage ad tech as a part of a sound strategy and intelligent design, you might lose out on effectively representing your brand in front of your target audience. Rules to Remember While Making Ad Creatives Do not treat your audience as a set of data points Platforms are dynamic so you need to adapt to the changes in time Use technology to meet the expectations of your audience but don’t abuse it

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Display Advertising

Augmented Reality: The Real Game-Changer for Marketing in 2020

Article | July 8, 2022

While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and emotional consumer connections. AR has finally grown up; once infamous for gimmicks such as face filters on social media, it’s now a cross-platform tool to build truly interactive environments, compared to VR which requires a headset to create computer-aided stimuli. The figures tell us that the global market is expected to grow substantially from $13 billion this year to more than $67 billion by 2024. The technology is graduating from being used solely for entertainment to providing real-world value and utility for marketers through immersive and experiential opportunities. So – in the midst of a global pandemic – what makes this the perfect time for AR to come of age, and how can marketers make use of its unique attributes? Extensive investment in the ecosystem is laying the foundations for AR’s long-awaited, mainstream emergence. Google and Apple’s mobile tech stacks, ARCore and ARKit, mean more than four billion smartphones across the world are already AR compatible, and Google now includes AR in mobile search. In addition, the imminent arrival of 5G will dramatically boost mobile connectivity, enabling developers and content creators to use approximately 100 times the bandwidth of 4G to build a new type of experiential, 3D environment where users can intuitively interact with the people, objects and information around them. Alongside these tech developments, the global COVID-19 context is inevitably changing consumer needs and behaviors, increasing demand for the virtual, contactless experiences that can be achieved through AR. And in the near future, wearable tech such as AR spectacles will also join the party to propel evolution in the space even faster. Here are four ways AR can be a game-changer for marketing in 2020: Enabling product visualization In a world where consumers order everything from clothes to cars online, marketers can harness AR to help shoppers visualize products in an interactive and immersive way that goes far beyond a static image or video. This could mean experiencing what it’s like to sit inside a dream car, watching AR panoramas unfold through the virtual windscreen, or seeing what a jacket looks like on the actual shopper, without them having to leave the house. Augmented Reality enables consumers to explore customization options and the unique elements that a product can offer. Brands that utilize the technology witness up to 8x longer dwell times, as giving consumers control over their digital experiences boosts engagement levels. For instance, participants at an AR smartphone launch can virtually see and interact with detailed specifications and features of the device. AR is certainly not restricted to just online browsing – it has a real benefit in the physical world too, for instance helping shoppers in stores discover how and where the product was made, just by scanning a code –subsequently helping move them along their purchase journey. Future-proofing education and development AR enables a more sophisticated, discovery-based form of learning. For example, students in a classroom can engage with virtual, 3D objects to help grow their understanding of certain topics. Teaching concepts such as orbits in the solar system can be optimized using AR-powered, interactive models. Additionally, AR allows for the gamification of learning experiences, helping to boost knowledge retention through educational puzzles and treasure hunts. The learning benefits of AR also extend beyond the classroom. In mechanical fields especially, the technology can train people how to complete tasks by superimposing the end result on the version the trainee is practicing with. Implementing AR in professional development cases has shown significant improvements to learning curves, creativity, and spatial awareness. In fact, according to a study by the National Training Laboratories, “learning by doing” has shown to increase learning retention rates by up to 75% compared to simply listening to a seminar or lecture. By progressing education onto understanding and experiencing, as opposed to reading and writing, AR offers huge benefits across the industry. Invigorating interactive advertising Product visualization, along with other attributes of AR, can be used to deliver interactive advertising experiences that truly connect with consumers and boost conversions by 40%. AR ad units drive far more engagement and dwell time than conventional media and can give digital display advertising a new lease of life. What’s more, the real-time interaction between user and ad enables advertisers to effectively measure the impact of their campaigns and optimize accordingly. Advertisers have cautiously experimented with AR for years but they have largely added minor elements to traditional campaigns simply to ‘tick a box’. To make the most of AR’s capabilities and deliver real engagement, marketers need to take a different strategic approach and put this disruptive technology at the heart of their ad campaigns. Superseding live events At a time when social distancing makes live events and product launches problematic, AR can be used to digitally create immersive and emotionally-charged experiences that generate buzz around a brand. In fact, AR improves upon the in-person experience by allowing marketers to scale events beyond the natural boundaries of any physical location and enable hundreds of thousands of participants from all over the world to share the experience simultaneously. This will revolutionize how audiences engage with live music and sports events in particular, enabling unique forms of interaction. By augmenting the user’s immediate environment with a digital presentation layer, AR allows users to interact with players and performers in a way that is not possible with a traditional passive offline event, and to be true participants rather than simply viewers. AR reduces the need for traditional physical events and paves the way for a new era of participative, immersive and scalable online experiences, with visceral and emotional engagement. The perfect combination of tech evolution, advanced connectivity and contextual circumstance means this is the year AR really comes into its own. By taking advantage of product visualization, interactive advertising and immersive digital events, brands can leverage AR as a game-changer for marketing in 2020.

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Social Media Advertising

Multimedia Content: The Key for B2B Brand Marketing

Article | July 14, 2022

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes to brand marketing, many businesses do not struggle with the concept. They struggle with the application. Marketing techniques are changing every few months. New platforms are being introduced in the digital world. It’s easy for businesses to lose themselves and their identity while adapting to change. Unfortunately, this is one of the common issues that businesses face while marketing their brand. 5 Common Branding Problems for Businesses Every business has encountered at least one of these problems: • Lacking an established identity. An undefined brand is just as bad as not having a brand • Consistent messaging across various platforms. Some businesses struggle with remaining true to their brand values as they navigate new channels • Possessing a creative marketing strategy. Without a direction or guide, it’s hard for businesses to discover their target audience and where to market to them • Staying true to a target audience. Many businesses have lost their core audience while trying to gain a new one • Lack of scalability. Some businesses struggle with discovering which marketing techniques can take them to the next level Fortunately, there’s a solution that can solve all these problems. That solution is multimedia content. How Multimedia Content Can Help Maximize Brand Marketing What is multimedia content? Content that incorporates a variety of different elements for its consumers. These elements could be audio, text, or graphic images. Each of these elements can be used separately to market content. But when used together, they can enhance the brand marketing experience for businesses and its customers. What are some examples of multimedia content? • Landing pages that include videos and images • Blog posts with video clips from podcasts • Infographics that include text •Social media posts that include text and images Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Consistent Branding with Variety Businesses can use different media elements to add a little variety to their content. Audio and visual elements can be used to enhance blog posts or FAQ pages and increase the engagement for readers. Adding these new elements can help businesses stand out amongst the competition while remaining authentic. Maintaining a consistent brand identity makes it easier for businesses to establish trust with their target audience. Exposure to a Wider Audience At the same time, businesses always want to think of ways to expand themselves. This is what makes multimedia content so beneficial for businesses. They can use different multimedia elements to introduce their content to a different audience. Take an IT service company, for example, who wants to market their services to customers outside of their local area. They can create a blog post on cloud storage, repurpose it into a video and post the video on the business’s YouTube page, with the link to the original blog post in the description box of the video. This type of content is marketable to every type of consumer. Businesses can provide audio content like podcasts to customers who may not yet be subscribed to their websites. They can create visual content for customers who are more drawn to striking images. Incorporating these different elements allows businesses to reach customers that they may not have reached through just text-based or audio-based content. Creative Possibilities for Digital Marketing Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Established Brand Identity Each business wants to be viewed as unique by their customer base. They do not want to be compared to every other business in their industry. With multimedia content, businesses can add a unique touch to their content marketing. Different multimedia elements and the way that they are embodied throughout the content can help businesses to stand out amongst its competitors. Using these elements can also help a business remain in the creative stages of marketing. When a business remains in the creative phase, it makes establishing a creative marketing strategy easier. Consistent and Creative Marketing Strategy Like every other aspect of business, marketing is easier when a strategy is in effect. Multimedia content helps answer many marketing questions for businesses. Instead of spending additional time wondering what marketing platforms are effective, multimedia content can be used for every type of platform. This allows businesses to use many interactive elements in their content and become more proactive in their marketing strategy. Businesses can create effective marketing systems by scheduling specific times to post different types of content across several platforms. By leveraging these methods, businesses can remain consistent with their brand marketing. Greater Opportunities for Growth Creating multimedia content also leads to increased productivity for businesses. Multimedia content gives businesses several options for content marketing. They can choose to create original content or repurpose their current content and add something new and refreshing. These options help businesses reduce the amount of time they would spend on creating content. With the additional time, businesses can brainstorm opportunities for growth. They can spend additional time generating leads and catering to their current audience. Taking The Next Steps with Multimedia Content For businesses that want to transition into multimedia content, the best place to start is with the business’s vision. Consider what goals want to be achieved with the use of multimedia content. This type of content is so multifaceted that it can help any business achieve its core objectives. Software companies can use multimedia content to educate their core audience about a particular product. They can use different interactive elements to illustrate how their product or service helps solve their audience’s problems. Next, consider the needs of the target audience. Conduct some research and discover the audience’s responses when it comes to different types of content. Keep track of the different types of formats and platforms the audience is visiting. Once the goals and needs of the audience are clearly defined, think about the different types of multimedia content that can be created. Businesses can incorporate different types of audio, visual, and interactive elements into their marketing content. Lastly, remember to track the results of the multimedia content once it’s been created and distributed. Taking these next few steps can help businesses maintain a consistent brand marketing strategy.

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Social Media Advertising

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

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Spotlight

AroundCampus Group

AroundCampus Group is a 42-year-old college-obsessed media and marketing company with deep campus relationships and a national footprint of over 250 campuses. Our ever-advancing goal is to produce relevant media and facilitate meaningful moments for college students, parents, and faculty to encounter, experience, and engage with exceptional brands through an omni-channel approach. AroundCampus is built to perform multi-directional campaigns, meeting its target audiences where they are, when they’re listening, and communicating with them in their language.

Related News

Ad Tech and Martech

Vidoomy launches in the UK market to bring the next level of branding solutions to the marketplace

Vidoomy | September 14, 2021

Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world. The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of the operation will be led by Sergio Tallón, Vidoomy's Country Manager in the UK, who will be responsible for generating new partnerships and collaborations with local advertisers and agencies. The recent incorporations within the local team are further proof of how the company continues to successfully strive in the British market through a commitment to grow its UK branch. International expansion Vidoomy is ranked as one of the companies with the highest audience reach in the digital advertising ecosystem. Since its beginnings, the firm has invested in the creation of a unique in-house technology, enabling brands and agencies to reach their audiences and brand territories through contextual and cookieless solutions across more than 2,500 premium publishers. Since 2019 Vidoomy has experienced rapid growth globally, which has led to the implementation of local teams across key countries around the world. Territories including the UK, Spain, Netherlands and Italy amongst others. The UK Team Sergio Tallón has been appointed to take on the role as Country Manager in the UK. Sergio has more than twenty years of experience within the industry, having worked alongside companies such as Dentsu, GroupM, HAVAS, OMD and Seedtag. Sergio will lead a team of experienced professionals ranging from different backgrounds in the digital landscape. Antonio Simarro, VP of Vidoomy, stated that, "Sergio's appointment to our team is a key step for positioning Vidoomy within the UK. Our projection for 2022 is turning the market into our strongest one within Europe. I'm sure that with Sergio's experience we will achieve this." Sergio mentioned, "I'm very excited to be part of this ambitious project. The response of the UK market has been outstanding, demonstrating that more agile and efficient alternatives are needed to cover the needs of the digital marketing industry."

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Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads

Madison Avenue | February 24, 2019

Walmart peppered Sunday night’s telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as “Deadpool” and “2001: A Space Odyssey” to keep movie buffs interested in their sundry pitches. Samsung teased Hollywood aficionados with spots for a smartphone it said could take “cinematic” pictures. Watchmaker Rolex featured A-list directors like Martin Scorsese and Kathryn Bigelow. Even Anheuser-Busch, a company that typically never borrows interest from a celebrity or movie project, tapped movie star Charlize Theron to get viewers to pay attention.

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Nestle, AT&T pull YouTube ads over pedophile concerns

Nestle | February 22, 2019

SAN FRANCISCO Several companies, including AT&T and Nestle, are pulling advertisements from YouTube because of concerns about inappropriate comments on videos of children. A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included time stamps that showed where kids innocently bared body parts.

Read More

Ad Tech and Martech

Vidoomy launches in the UK market to bring the next level of branding solutions to the marketplace

Vidoomy | September 14, 2021

Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world. The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of the operation will be led by Sergio Tallón, Vidoomy's Country Manager in the UK, who will be responsible for generating new partnerships and collaborations with local advertisers and agencies. The recent incorporations within the local team are further proof of how the company continues to successfully strive in the British market through a commitment to grow its UK branch. International expansion Vidoomy is ranked as one of the companies with the highest audience reach in the digital advertising ecosystem. Since its beginnings, the firm has invested in the creation of a unique in-house technology, enabling brands and agencies to reach their audiences and brand territories through contextual and cookieless solutions across more than 2,500 premium publishers. Since 2019 Vidoomy has experienced rapid growth globally, which has led to the implementation of local teams across key countries around the world. Territories including the UK, Spain, Netherlands and Italy amongst others. The UK Team Sergio Tallón has been appointed to take on the role as Country Manager in the UK. Sergio has more than twenty years of experience within the industry, having worked alongside companies such as Dentsu, GroupM, HAVAS, OMD and Seedtag. Sergio will lead a team of experienced professionals ranging from different backgrounds in the digital landscape. Antonio Simarro, VP of Vidoomy, stated that, "Sergio's appointment to our team is a key step for positioning Vidoomy within the UK. Our projection for 2022 is turning the market into our strongest one within Europe. I'm sure that with Sergio's experience we will achieve this." Sergio mentioned, "I'm very excited to be part of this ambitious project. The response of the UK market has been outstanding, demonstrating that more agile and efficient alternatives are needed to cover the needs of the digital marketing industry."

Read More

Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads

Madison Avenue | February 24, 2019

Walmart peppered Sunday night’s telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as “Deadpool” and “2001: A Space Odyssey” to keep movie buffs interested in their sundry pitches. Samsung teased Hollywood aficionados with spots for a smartphone it said could take “cinematic” pictures. Watchmaker Rolex featured A-list directors like Martin Scorsese and Kathryn Bigelow. Even Anheuser-Busch, a company that typically never borrows interest from a celebrity or movie project, tapped movie star Charlize Theron to get viewers to pay attention.

Read More

Nestle, AT&T pull YouTube ads over pedophile concerns

Nestle | February 22, 2019

SAN FRANCISCO Several companies, including AT&T and Nestle, are pulling advertisements from YouTube because of concerns about inappropriate comments on videos of children. A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included time stamps that showed where kids innocently bared body parts.

Read More

Events