MAKE COMPETITIVE INTELLIGENCE WORK FOR YOUR ENTIRE ORGANIZATION

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An ad tech business’s competitive landscape is just like the industry itself – constantly in flux. With the continuous market evolution, organizations cannot settle for just keeping up with the Joneses; they need to proactively stay ahead of the competition to be successful. Of course, collecting information on competitors is necessary, but simply having it at your disposal is not enough. To make the most of the information you’ve gathered, you must have a process in place to analyze and disseminate this information regularly and thoughtfully to your organization.

Spotlight

Colle+McVoy

Colle+McVoy is an inventive full-service agency that excels at modernizing brands. We offer creative services including strategy, advertising, design, digital, public relations and media planning and buying. We believe that creativity in all these areas can transform business problems into human solutions. We drive growth for a diverse collection of client partners like Associated Bank, August Schell Brewery Company, CHS, Cub Cadet, DuPont, Elanco, Explore Minnesota Tourism, Famous Dave's of America, General Mills, The Hershey Company, Invisalign, Land O'Lakes, Target and USA Swimming, among others. Based in Minneapolis, Colle+McVoy is a member of the MDC Partners network and has been named a Best Place to Work by Outside magazine, the Star Tribune and Advertising Age.

OTHER ARTICLES

After spending more than $76 million on advertising, bernie sanders ends his white house bid

Article | April 8, 2020

Vermont’s senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting. According to the latest Ad Age Campaign Ad Scorecard analysis, led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG, Sanders spent just over $76 million on advertising in pursuit of the presidency from the start of his campaign through April 7, including advance spending—although Sanders and Biden had both drastically curtailed ad spending in recent weeks as the coronavirus pandemic escalated. Sanders’ spending, as tracked by Ad Age Datacenter, includes TV, radio, cable and digital across Facebook and Google properties. Unlike the other major Democratic presidential candidates, Sanders received no funding from political action committees.

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AD NETWORKS

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | April 8, 2020

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud

Article | April 8, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an industry, we need to continue pushing each other to implement robust anti-fraud awareness programs and technologies throughout the region. There are currently three significant programs having an impact on combating mobile and in-app advertising fraud and improving viewability measurement globally. Let’s explore how these are stacking up in the fast-growing APAC market.

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The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | April 8, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

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Spotlight

Colle+McVoy

Colle+McVoy is an inventive full-service agency that excels at modernizing brands. We offer creative services including strategy, advertising, design, digital, public relations and media planning and buying. We believe that creativity in all these areas can transform business problems into human solutions. We drive growth for a diverse collection of client partners like Associated Bank, August Schell Brewery Company, CHS, Cub Cadet, DuPont, Elanco, Explore Minnesota Tourism, Famous Dave's of America, General Mills, The Hershey Company, Invisalign, Land O'Lakes, Target and USA Swimming, among others. Based in Minneapolis, Colle+McVoy is a member of the MDC Partners network and has been named a Best Place to Work by Outside magazine, the Star Tribune and Advertising Age.

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