Making a Big Marketing Decision? Before You Follow Your Gut, Do This

September 5, 2019 | 151 views

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you’re looking to overhaul your marketing strategy so you can boost returns on marketing investment, it’s time to start actively avoiding the most common marketing mistakes. Here are five mistakes and how to fix them: 1. Relying on gut over data. Making assumptions about what will work and what won’t can be a costly mistake, and is one that's also fairly common — even experienced marketers make this mistake. With so many data gathering and analytics tools readily available to businesses these days, there’s really no excuse for marketers to make decisions based on intuition. The deeper you delve into data, the better your marketing performance will be. You certainly don't want to make your next move based on your intuition or hearsay and other people's opinions — you want to see the hard facts about what’s working and what’s not.

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Moses Inc.

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

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Article | July 6, 2022

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SOCIAL MEDIA ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Moses Inc.

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

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