Making the most of LinkedIn advertising

KIRSTY DANIEL | May 10, 2018

article image
How to get the most from your LinkedIn advertising? Try some lesser-known strategies. With over 500 million users across the globe, LinkedIn is by far the largest professional network available. Without an already established company following, paid advertising gives businesses the opportunity to reach potential customers at an extremely granular level. Whilst the cost per click for LinkedIn may be higher than other social platforms like Facebook and Twitter, the ability to reach people that work within certain industries, or even at certain companies, within a business-minded atmosphere, is what makes LinkedIn unique.

Spotlight

KlientBoost

We've seen too many companies fall into the wrong PPC agency hands with big promises and no results. We're here to change that. Our greatest joy is hearing that we helped you hire new people. That you're expanding because of what we do. That the ROI you're getting from our efforts exceeded all your expectations. To put it simply, we're on a mission to grow companies, one click at a time.

OTHER ARTICLES

Google to allow some coronavirus ads after broad ban

Article | April 2, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploit people during events such as natural disasters, public health emergencies or tragedies by advertising fake or hoarded products. Axios first reported that Google's head of industry, Mark Beatty, sent a memo to clients that it will start to run some coronavirus ads. Advertisements to run this week will include public service announcements from "government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public," according to the memo.

Read More

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | April 2, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More

Who are your real brand friends? How to communicate with customers during a crisis

Article | April 2, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

Read More

ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

Read More

Spotlight

KlientBoost

We've seen too many companies fall into the wrong PPC agency hands with big promises and no results. We're here to change that. Our greatest joy is hearing that we helped you hire new people. That you're expanding because of what we do. That the ROI you're getting from our efforts exceeded all your expectations. To put it simply, we're on a mission to grow companies, one click at a time.

Events