Making the most of LinkedIn advertising

KIRSTY DANIEL | May 10, 2018

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How to get the most from your LinkedIn advertising? Try some lesser-known strategies. With over 500 million users across the globe, LinkedIn is by far the largest professional network available. Without an already established company following, paid advertising gives businesses the opportunity to reach potential customers at an extremely granular level. Whilst the cost per click for LinkedIn may be higher than other social platforms like Facebook and Twitter, the ability to reach people that work within certain industries, or even at certain companies, within a business-minded atmosphere, is what makes LinkedIn unique.

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Carousel30, a Yes& company

Founded in 2003, Carousel30 is an award-winning agency specializing in creative, marketing, and digital work for national clients. Carousel30 is a place where creativity, energy, and ideas are cultivated and combined to create competitive advantages and brilliant solutions for our clients. Everything Carousel30 does is based on connecting people with the things they love. This creates winning results for our clients, and also translates to our company culture. Our work environment and team atmosphere were created with the goal of fostering the best possible environment for our employees, clients and partners which translates to great work output and tangible results.

OTHER ARTICLES

How to Use Innovative Technology in Advertising and Marketing

Article | February 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimum. But it’s a much harder undertaking to captivate an audience with a creative ad. So, how do you accomplish this? If you want to stand out from the crowd, follow this guide for using the latest technology to propel your ad campaigns. Before diving into our guide, we want to cover what it means to stand out. Breaking away from the mold means everything from finding new ways to share marketing in VisualLed display screens to expanding payment options with wireless card payments. Technology in advertising means finding creative ways to get your message to customers in a digestible format. You can accomplish this with these tips:

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | March 18, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Spotlight

Carousel30, a Yes& company

Founded in 2003, Carousel30 is an award-winning agency specializing in creative, marketing, and digital work for national clients. Carousel30 is a place where creativity, energy, and ideas are cultivated and combined to create competitive advantages and brilliant solutions for our clients. Everything Carousel30 does is based on connecting people with the things they love. This creates winning results for our clients, and also translates to our company culture. Our work environment and team atmosphere were created with the goal of fostering the best possible environment for our employees, clients and partners which translates to great work output and tangible results.

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