Marketing & Communications in Nonprofit Organizations

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Marketing gets no respect in the nonprofit world. Program people tend to hold the most senior positions in nonprofits and accordingly have the most status. Fundraisers are often viewed as necessary evils, as are operations staff, including those who labor in the communications and marketing departments.

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Augustine

For more than 20 years, Augustine has been the “make it happen” agency an energetic mix of strategists, social media visionaries, event planners, award-winning creatives, digital brainiacs and over-achieving account service workhorses all driven by a shared passion to truly make a difference. We remain a work in progress future focused. We’re constantly evolving to adapt to changes in consumer behavior, communication habits, new technologies, emerging trends and purchase patterns. We have morphed from being a “full service” agency” to a “full-spectrum” agency, offering clients a custom-blended mix of services based solely on their needs and goals not on the service toolkit we have on hand.

OTHER ARTICLES

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | June 21, 2021

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Why Brand Counts

Article | June 21, 2021

While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Recent years have seen a number of different studies attempt to quantify brand’s financial contribution to a business while continuing to support qualitative judgments on the positive impact of brand.

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What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | June 21, 2021

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

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Digital Advertising Rates Are Down by 30%, IAC Says

Article | June 21, 2021

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

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Spotlight

Augustine

For more than 20 years, Augustine has been the “make it happen” agency an energetic mix of strategists, social media visionaries, event planners, award-winning creatives, digital brainiacs and over-achieving account service workhorses all driven by a shared passion to truly make a difference. We remain a work in progress future focused. We’re constantly evolving to adapt to changes in consumer behavior, communication habits, new technologies, emerging trends and purchase patterns. We have morphed from being a “full service” agency” to a “full-spectrum” agency, offering clients a custom-blended mix of services based solely on their needs and goals not on the service toolkit we have on hand.

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