Marketing Automation & Your CRM: The Dynamic Duo

| October 25, 2017

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Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

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Ying Communications | B2B Marketing and Pub

Today, Ying Communications is represented by more than 40 dedicated B2B comms professionals in Singapore delivering an integrated suite of PR, Content Marketing, Digital / Social Media Management and Project Management services. We have more than 25 retainer clients covering key markets across the Asia Pacific region, ably supported by a network of tried and tested partners. 70% of our business comes from clients involved in growth markets of cloud computing, big data and analytics, as well as mobile and social platforms.

OTHER ARTICLES

Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Google to allow some coronavirus ads after broad ban

Article | April 2, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploit people during events such as natural disasters, public health emergencies or tragedies by advertising fake or hoarded products. Axios first reported that Google's head of industry, Mark Beatty, sent a memo to clients that it will start to run some coronavirus ads. Advertisements to run this week will include public service announcements from "government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public," according to the memo.

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Apple will now allow ads in app notifications on iPhones and iPads

Article | March 6, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

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3 Online Advertising Trends to Dominate the 2020s

Article | February 13, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast advertising, personalized ads in navigation apps all of these are the new digital advertising realities we’re already in, and tomorrow won’t be different. Consider this: reaching the target audience in the right context is easier if your story is palpable with no visuals. More importantly, engaging the audience, suffering from short attention spans on the go is faster with audio than ever before, especially the commuting and driving types.

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Spotlight

Ying Communications | B2B Marketing and Pub

Today, Ying Communications is represented by more than 40 dedicated B2B comms professionals in Singapore delivering an integrated suite of PR, Content Marketing, Digital / Social Media Management and Project Management services. We have more than 25 retainer clients covering key markets across the Asia Pacific region, ably supported by a network of tried and tested partners. 70% of our business comes from clients involved in growth markets of cloud computing, big data and analytics, as well as mobile and social platforms.

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