Marketing Automation & Your CRM: The Dynamic Duo

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Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

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SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

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AD TECH AND MARTECH

Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | June 22, 2022

On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and sales partner”. This partnership will help Netflix kick-start its advertising business. Industry watchers were waiting to see who Netflix would choose as its advertising platform to build its ad-supported tier of service after the streaming giant’s April announcement to bring ads to the platform. In April, we announced that we would introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ad-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering, More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” -Greg Peters,COONetflix. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life. Microsoft recently acquired Xandr, an ad marketplace that ties into connected TV. It has been developing its ad platform while endorsing its approach to protecting customers’ information. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory, said Mikhail Parakhin, Microsoft’s president of web experiences. While assisting Netflix in delivering more choices to its customers, Microsoft will offer new premium value to its ecosystem of marketers and partners.

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DISPLAY ADVERTISING

AI Ad Campaigns for Improved Ad Targeting

Article | July 8, 2022

Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that is more personalized, engaging, and targeted than traditional ads. AI-based marketing can improve customer experience, sales and marketing, and lead generation strategies. As a result, B2B companies are adapting AI ads to target key accounts. Let us understand what ideal AI ad campaigns look like: AI Ad Campaigns: Things to Consider The most important factors that impact the success of an AI ad are its message, tone, and length. Message: The message needs to be clear and concise so your target audience can immediately grasp what you are saying. Tone: The tone needs to be friendly and conversational, and it should get a response so that your brand is approachable and not invasive. Length: The ad should be between 50-150 words. The length should depend on the message you are trying to convey. Optimizing Your AI Ad Campaign Here are some tips to optimize your AI ad campaign: Identify and understand the goals of your campaign. Select relevant and appropriate channels to influence your target segments effectively. Use conversion rates, click-through rates, and other metrics to decide where to allocate your ad budget and how best to enhance the content for different target segments. Design your campaign while keeping in mind consumer interaction and your campaign objectives. Regularly map the outcomes and make adjustments to address any issues. Consider using an AI ad creator, a type of digital software that creates ads without human input. It automatically modifies text and images to create targeted ads. Impact on the Future of Advertising Through automation and optimization, AI will impact the future of advertising and marketing. It will help marketers get insights, develop strategies and create targeted content and companies to increase customer engagement, customer experience and ad efficiency.

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RETARGETING

6-second Video Ads: Delivering Key Messages & Driving Results

Article | July 20, 2022

Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022, according to Statista. In a mobile-first world, advertisers are understanding and adapting to the changing habits of your target demographic. They are switching to using 6-second video ads to address the decreasing individual ad session times. Let us look at how 6-second ads are changing the game: 6-second ads increased ad recall by 11%, ROI by 12%, and video completion rate by 271% (Adaptly Campaign) There was an incremental lift across several key metrics, such as conversion rate, average purchase value, and click-through rate (Adaptly Campaign) 6-second ads quickly communicate the message and grab people’s attention They allow break-through with meaningful placements and influence buying decisions Netmarble’s Lineage2 Revolution Video Ad Campaign Broke Records Netmarble enlisted the assistance of Wisebirds, a Facebook Marketing Partner, to promote and drive downloads for its new mobile game. Wisebirds ran a test with 6-second, 15-second, and 30-second ads for a mobile ad campaign. The 6-second ad performed the best. Netmarble’s video ad campaign for the Lineage2 Revolution game broke records as the massively multiplayer online role-playing game with the most downloads in the App Store and Google Play in five Southeast Asian countries. The campaign highlighted the importance of delivering short, impactful messages to drive results efficiently and at a lower cost. “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds Tips to Create an Impressive 6-second Video Ad Keep your ad narrative short. Create a solid punch line and figure out how to express it with the tools at hand. Don’t treat the time constraint as a hindrance but as a creative challenge to deliver a great customer experience. Ensure that your ad transformations are effective. Keep your ad simple, relatable, and visually appealing and make all the elements work together. Put 6-second Video Ads to the Test and Learn Advertisers like you must experiment and learn how to capture viewers' attention quickly and deliver memorable key messages using 6-second video ads. Shorter video ads could be a great solution to address the dip in individual ad view session times and the viewers’ lowered attention spans.

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SOCIAL MEDIA ADVERTISING

Creating Great Ads: CX Should Surpass Technology in Priority

Article | July 6, 2022

Everyone can be a creator, critic, performer and an audience member— all at the same time — thanks to the internet. However, when it comes to advertising and the internet, the biggest opportunity that you have is customer experience (CX). And yet, new technologies and the desire to decrease ad spend put customer experience on the back-burner. Why CX Should be a Priority While Making Ads? Customer experience takes a nosedive when you automate marketing decisions, drive down advertising costs, extract data, and increase intrusiveness to reach more customers. These factors negatively impact your brand’s reputation and cause customers to leave your side. As a result, your revenue might take a hit by implementing modern technology. Customer experience should always be at the top of your priority list if you want to retain your customers and give them exactly what they want. Here are some things you should remember while creating ads: Context is Key Your messaging and creatives should align with the context of your ad placement. Native ads and contextual targeting can help you safely place your ads without disrupting your UX. Value Addition Works Your consumers want to see something that is unique and adds value to their lives. Use creative, relatable, and authentic messaging to appeal to your audience. Use Technology Wisely If you don’t leverage ad tech as a part of a sound strategy and intelligent design, you might lose out on effectively representing your brand in front of your target audience. Rules to Remember While Making Ad Creatives Do not treat your audience as a set of data points Platforms are dynamic so you need to adapt to the changes in time Use technology to meet the expectations of your audience but don’t abuse it

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Spotlight

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

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AD TECH AND MARTECH

Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and Optimization

Ipsos MMA, Adform | September 20, 2022

Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform's ID Fusion solution. This approach integrates first-party data signals across the digital media ecosystem to build consumer journeys without the need for third-party cookies. This unique partnership will help advertisers futureproof ad measurement while platforms are shifting their data sharing policies and privacy regulations are becoming more rigorous. The announcement comes as various ad platforms deprecate the third-party IDs within their log-level data, preventing brands from determining the effectiveness of their media campaigns in real-time at highly granular levels – such as audience, creative, or placement. Many browsers and operating systems today do not allow for the generation of third-party cookies – and third-party cookies will eventually be phased out entirely. Advertisers and agency partners will not be permitted access to third-party cookie IDs. Without first or third-party measurement signals, advertisers cannot attribute specific media types to back-end key performance indicators like conversions. Adform uses a bespoke approach to track and stitch together first-party data to provide vital information for analytics and targeting. "Incorporating Adform's ID Fusion into our analytics data stack enables us to provide advertisers with quick, always-on, analytics on their digital and addressable buys. This data coupled with our unified marketing measurement approach, ensures that maximum coverage is achievable reducing data sparsity, a common issue impacting real-time marketing measurement today," said Doug Brooks, EVP of Strategic Accounts at Ipsos MMA. "The implications are clear; if you want true attribution, you need to work with transparent partners and provide true insight into media performance," said John Piccone, Adform's Regional President, Americas. "The implications are clear; if you want true attribution, you need to work with transparent partners and provide true insight into media performance," said John Piccone, Adform's Regional President, Americas. "This groundbreaking partnership allows advertisers to see how their hard-earned media budgets are performing and allows them to reallocate budget to increase return on ad spend." The partnership leverages Adform's "ID Fusion" pioneering solution, allowing advertisers to solve for a third-party "cookie-less" future. ID Fusion has been implemented since 2020 and is used across many of Adform's 25,000 clients. Earlier this year, the solution was also recognized by the industry as a powerful response to change after being awarded both The Drum and Campaign Tech Awards. The data from ID Fusion feeds into Ipsos MMA's Unified Marketing Measurement & Optimization platform, enabling marketers to cut through the noise that often dilutes effective media touchpoint and customer-level measurement. With this integration, advertisers can leverage Unified Marketing Measurement to continue to attribute touchpoints along the consumer journey and drive tactical changes to plans while in-flight to prioritize media channels, targeting tactics, creative versions, and audiences. Please click here to learn more about Ipsos MMA's Unified Attribution capability. About Ipsos MMA Ipsos MMA is a leading global analytics consultancy founded in 1989. The company enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. Ipsos MMA is headquartered in New York, NY, and is a part of the leading global custom market research company Ipsos, which has over 80 locations worldwide. To learn more about Ipsos MMA, visit www.mma.com. About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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ADVERTISER PLATFORMS

4imprint® Earns Spot on Best Workplaces in Advertising & Marketing™ 2022

4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.” Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com. About the Best Workplaces in Advertising & Marketing Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology. About Great Place to Work As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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AD TECH AND MARTECH

ArtsAI Named Fastest Growing Ad Technology Company in America

ArtsAI | August 24, 2022

ArtsAI announced today their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” Special projects editor Eric Hagerman noted, “A strength runs through America's small businesses that defies the forces twisting our economy into such weird knots.” “It’s a tremendous honor for ArtsAI to be listed as the fastest growing Ad Tech company on the INC 5000 list,” said Erik Lundberg, ArtsAI CRO. “We’d like to congratulate Neato (Ecommerce solutions), as well as The Snow Agency, Franchise Ramp, and Movers + Shakers (agencies) who placed ahead of us in the Advertising & Marketing category where ArtsAI was ranked 5th in the U.S. We could not have accomplished this without our amazing customers and partners.” Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%." Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%. And our audio ad attribution measurement with AI Boost optimization for podcasts, streaming audio, and coming soon for broadcast radio, enables audio ads to work even harder, further boosting ROAS. I’d like to thank our outstanding team for enabling us to debut so high up on the Inc. 5000 list. It was a tremendous surprise.” The complete Inc. 5000 list, with company profiles and an database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, on-sale August 23. How the Inc. 5000 is determined Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. About ArtsAI ArtsAI provides trusted, AI-driven independent audio solutions for modern marketers, agencies, and media companies across podcasts, streaming audio, and coming soon, broadcast. Our machine learning probabilistic attribution measures marketer Web site and mobile app conversions. AI Boost provides insights, analytics, and optimizations to boost return on ad spend (ROAS). Our AI-driven Predictive Personalization customizes ad creative elements for each user cohort using advanced machine learning algorithms, increasing ROAS an average of 53%. The company’s focus is audio, but our solutions also run effectively across display, digital video, and OTT/CTV. ArtsAI guarantees marketers who employ our AI Personalization a 30% ROAS lift within 60 days. See ArtsAI.com for details.

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AD TECH AND MARTECH

Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and Optimization

Ipsos MMA, Adform | September 20, 2022

Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform's ID Fusion solution. This approach integrates first-party data signals across the digital media ecosystem to build consumer journeys without the need for third-party cookies. This unique partnership will help advertisers futureproof ad measurement while platforms are shifting their data sharing policies and privacy regulations are becoming more rigorous. The announcement comes as various ad platforms deprecate the third-party IDs within their log-level data, preventing brands from determining the effectiveness of their media campaigns in real-time at highly granular levels – such as audience, creative, or placement. Many browsers and operating systems today do not allow for the generation of third-party cookies – and third-party cookies will eventually be phased out entirely. Advertisers and agency partners will not be permitted access to third-party cookie IDs. Without first or third-party measurement signals, advertisers cannot attribute specific media types to back-end key performance indicators like conversions. Adform uses a bespoke approach to track and stitch together first-party data to provide vital information for analytics and targeting. "Incorporating Adform's ID Fusion into our analytics data stack enables us to provide advertisers with quick, always-on, analytics on their digital and addressable buys. This data coupled with our unified marketing measurement approach, ensures that maximum coverage is achievable reducing data sparsity, a common issue impacting real-time marketing measurement today," said Doug Brooks, EVP of Strategic Accounts at Ipsos MMA. "The implications are clear; if you want true attribution, you need to work with transparent partners and provide true insight into media performance," said John Piccone, Adform's Regional President, Americas. "The implications are clear; if you want true attribution, you need to work with transparent partners and provide true insight into media performance," said John Piccone, Adform's Regional President, Americas. "This groundbreaking partnership allows advertisers to see how their hard-earned media budgets are performing and allows them to reallocate budget to increase return on ad spend." The partnership leverages Adform's "ID Fusion" pioneering solution, allowing advertisers to solve for a third-party "cookie-less" future. ID Fusion has been implemented since 2020 and is used across many of Adform's 25,000 clients. Earlier this year, the solution was also recognized by the industry as a powerful response to change after being awarded both The Drum and Campaign Tech Awards. The data from ID Fusion feeds into Ipsos MMA's Unified Marketing Measurement & Optimization platform, enabling marketers to cut through the noise that often dilutes effective media touchpoint and customer-level measurement. With this integration, advertisers can leverage Unified Marketing Measurement to continue to attribute touchpoints along the consumer journey and drive tactical changes to plans while in-flight to prioritize media channels, targeting tactics, creative versions, and audiences. Please click here to learn more about Ipsos MMA's Unified Attribution capability. About Ipsos MMA Ipsos MMA is a leading global analytics consultancy founded in 1989. The company enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. Ipsos MMA is headquartered in New York, NY, and is a part of the leading global custom market research company Ipsos, which has over 80 locations worldwide. To learn more about Ipsos MMA, visit www.mma.com. About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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ADVERTISER PLATFORMS

4imprint® Earns Spot on Best Workplaces in Advertising & Marketing™ 2022

4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.” Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com. About the Best Workplaces in Advertising & Marketing Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology. About Great Place to Work As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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AD TECH AND MARTECH

ArtsAI Named Fastest Growing Ad Technology Company in America

ArtsAI | August 24, 2022

ArtsAI announced today their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” Special projects editor Eric Hagerman noted, “A strength runs through America's small businesses that defies the forces twisting our economy into such weird knots.” “It’s a tremendous honor for ArtsAI to be listed as the fastest growing Ad Tech company on the INC 5000 list,” said Erik Lundberg, ArtsAI CRO. “We’d like to congratulate Neato (Ecommerce solutions), as well as The Snow Agency, Franchise Ramp, and Movers + Shakers (agencies) who placed ahead of us in the Advertising & Marketing category where ArtsAI was ranked 5th in the U.S. We could not have accomplished this without our amazing customers and partners.” Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%." Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%. And our audio ad attribution measurement with AI Boost optimization for podcasts, streaming audio, and coming soon for broadcast radio, enables audio ads to work even harder, further boosting ROAS. I’d like to thank our outstanding team for enabling us to debut so high up on the Inc. 5000 list. It was a tremendous surprise.” The complete Inc. 5000 list, with company profiles and an database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, on-sale August 23. How the Inc. 5000 is determined Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. About ArtsAI ArtsAI provides trusted, AI-driven independent audio solutions for modern marketers, agencies, and media companies across podcasts, streaming audio, and coming soon, broadcast. Our machine learning probabilistic attribution measures marketer Web site and mobile app conversions. AI Boost provides insights, analytics, and optimizations to boost return on ad spend (ROAS). Our AI-driven Predictive Personalization customizes ad creative elements for each user cohort using advanced machine learning algorithms, increasing ROAS an average of 53%. The company’s focus is audio, but our solutions also run effectively across display, digital video, and OTT/CTV. ArtsAI guarantees marketers who employ our AI Personalization a 30% ROAS lift within 60 days. See ArtsAI.com for details.

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