Advertiser Platforms
Article | January 9, 2024
Benefit from these events in 2024 in sales and marketing to recognize the latest trends in marketing innovation. These events will be beneficial for sales leaders and marketing professionals.
Contents
1. Introduction
2. Upcoming Sales Acceleration Events in 2024
2.1. Future of Sales Conference
2.2. Sales Enablement Summit
2.3. Sandler Annual Sales & Leadership Summit
2.4. DigitalNow Revenue Summit
2.5. Allego Sales Success Summit
2.6. Allsocial Marketing Conference Munich
2.7. CMO Summit
2.8. Product Marketing Summit
2.9. Amplify Summit 2024
2.10. Conversational AI Innovation Summit
3. Conclusion
1. Introduction
In an era where the velocity of change in sales and marketing strategies is breathtaking, professionals everywhere are on an endless exploration of the latest trends, insights, and innovations to compete and excel in sales and marketing businesses.
The year 2024 holds a series of pivotalsales leadership conferences, each uniquely tailored to illuminate the path for sales and marketing leaders. Theseupcoming B2B sales conferenceswill embrace digital transformation, enhance sales enablement, and leverage artificial intelligence.
The events will offer a golden opportunity to learn, network, and thrive in the sales industrial revolution. Some of thetop international sales conferences of 2024are listed below.
2. Upcoming Sales Acceleration Events in 2024
2.1.Future of Sales Conference
March 7, 2024 | The Brewery (London)
The Future of Sales Conference promises to be an insightful one-day event for sales and marketing executives seeking to explore the future of sales. The conference will cover the critical role of sales team enablement in enhancing the buyer experience through roundtable sessions, case study presentations, and one-on-one meetings. It will offer a comprehensive insight into aligning sales and marketing teams, mastering the modern buyer journey, and leveraging technology for sales growth.
The event will focus on equipping sales teams for success through sales excellence, onboarding & training, engaging buyers effectively, personalizing sales, and developing world-class talent.
2.2.Sales Enablement Summit
December 4-5, 2024 | Toronto (Canada)
One of the top sales enablement events to attend in 2024 is Sales Enablement Summit which promises to be an essential event as a Sales Leaders and Management Conference seeking to enhance their sales enablement strategies and drive predictable growth.
This sales and marketing meetup 2024 boasts an expected high participation of senior management, underscoring its significance as a gathering of industry leaders and pioneering enablement experts. Attendees can look forward to learning from the experiences of esteemed speakers such as Jeff Birk, Paula Catoira, Djamel Toubrinet, and Lennie Monteiro.
2.3.Sandler Annual Sales & Leadership Summit
March 19-20, 2024 | Orlando (Florida)
Among the events for sales professionals, is Sandler Annual Sales & Leadership Summit, a premier two-day hybrid event that will cater to a global audience of sales professionals, leaders, and managers from various sectors. Every year, more than a thousand people attend this event, which is well-known for its extensive training sessions and networking possibilities. Attendees exchange ideas, celebrate successes, and interact with prominent industry presenters.
The 2024 Summit promises to equip attendees with actionable tactics and strategies to enhance their organizations and develop a resilient, self-accountable sales force. With a focus on professional growth and unparalleled networking, the summit will offer up-to-the-minute sales and management sessions led by esteemed figures such as David Mattson, CEO and President of the Sandler organization.
2.4.DigitalNow Revenue Summit
April 2-4, 2024 | Chicagoland (USA)
The DigitalNow Revenue Summit 2024 is one among the top sales and marketing events of this year. According to Q3 2023 research from Sales Benchmark Index, only 38 percent of CEOs express confidence in their team's ability to execute their company's growth strategy, a decrease from 45 percent earlier in the year. This gap in confidence is attributed to the challenges of adapting to the digital imperative, the advanced technologies it enables, and the increasing demand for a digitally driven sales process.
This sales leaders and management conference will address these challenges by offering digital transformation case studies, the world debut of Emblaze neuroscience and behavioral research, interactive workshops, and a digital technology Expo. The gathering is prepared with eight tracks dedicated to illuminating aspects of revenue growth, from driving digital-first transformations to engaging digital buyers and optimizing tech stacks.
2.5.Allego Sales Success Summit
June 4-6, 2024 | Boston (USA)
The Allego S3 Summit, a sales and marketing event in 2024 will offer a forward-looking exploration into the future of revenue enablement with a focus on AI technology's transformative potential. This event promises insightful discussions led by Allego executives and industry luminaries, including Yuchun Lee, Mark Magnacca, and Andre Black.
The event will also include contributions from McKinsey partner Jennifer Stanley, AI expert Sam Richter, and notable figures such as Jessica Buchanan and Alycia Anderson. Attendees will gain valuable perspectives on navigating the complexities of revenue enablement in the digital age, with opportunities for networking among peers facing similar challenges.
2.6.Allsocial Marketing Conference Munich
March 12-13, 2024 | Munich (Germany)
The AllSocial Marketing Conference is essential for social media marketing professionals in sales. Positioned as the leading conference in German-speaking countries, it offers a unique platform for industry players from Germany, Austria, and Switzerland.
This event is among the top sales and marketing events and celebrates over 12 years of community gatherings in Munich and Berlin. This conference has become a vital nexus for over 1,100 speakers, 1,550+ sessions, and 550+ companies, fostering unparalleled networking and knowledge exchange.
The meeting promises to deliver innovative insights across AI tools and social media, catering to a diverse audience ranging from individuals to large corporations. It underscores the importance of practical learning and sharing cutting-edge strategies and concepts on social media, making it a must-attend for professionals eager to delve deep into social media marketing.
2.7.CMO Summit
March 20, 2024 | New York (USA)
The CMO Summit serves as an elite forum for marketing leaders to strategize and explore the challenges in the sales market. This event aims to deliver engaging and actionable insights from over 15 speakers, tailored for an audience of more than 75 senior marketing professionals.
Attendees will explore the forefront of emerging technologies, including AI, to secure a competitive edge while also gaining practical tactics to excel in the dynamic CMO job market. The summit will also offer unparalleled networking opportunities, allowing participants to forge meaningful connections and share proven strategies within the CMO Alliance community. This will ensure they leave well-prepared to address future challenges in marketing leadership.
2.8.Product Marketing Summit
March 21-22, 2024 |Convene (New York)
The Product Marketing Summit is organized by the Product Marketing Alliance to showcase case studies and best practices and address common challenges within the industry. Attendees will be able to implement innovative and impactful product marketing strategies. They can leverage current trends to highlight the unique value of their products and network with mentors and establish connections within the global PMM community, among others.
Attendees will be part of a larger narrative, joining a community of over 95,000 product marketing professionals worldwide, engaging in local meetups, exchanging ideas in this marketing conference. With 300 participants, more than 200 companies, over 30 presenters, and 80% of them senior management, the summit promises to be an enriching experience.
2.9.Amplify Summit 2024
March 19-20, 2024 | Convene (New York)
One of the upcoming sales and marketing events 2024, Amplify Summit 2024 is hosted by Affiverse, is a premier virtual event designed for affiliate managers seeking to enhance their campaigns and strategies.
Orchestrated by Affiverse's Founder and CEO, Lee-Ann Johnstone, the summit leverages her two decades of industry experience to assemble a roster of leading minds in affiliate and digital marketing. Featuring in-depth masterclass sessions on SEO, social lead generation, and AI tools, the summit will provide on-demand tickets and access to a comprehensive vault of expert-led content.
2.10.Conversational AI Innovation Summit
May 9-10, 2024 | San Francisco (California)
The Conversational AI Innovation Summit 2024, organized by professionals engaged in conversational AI is an upcoming sales and marketing conference in 2024. This summit will provide insights on the latest trends, breakthroughs, and best practices in conversational AI technologies, such as generative AI and NLP. These technologies are essential for maintaining competitive advantage and relevance in various industries, including banking, retail, e-commerce, healthcare, automotive, and education.
CAIS2024 also offers avenues for sponsorship and partnership, providing a platform for businesses to showcase their thought leadership, connect with potential clients, and gain high-quality brand exposure.
3. Conclusion
As the curtain falls on a series ofbest sales acceleration conferences to attend in 2024, attendees are set to return to their roles enriched with new insights, strategies, and connections. These gatherings, ranging from thefuture of sales accelerationto the Conversational AI Innovation Summit, are designed to cater to the different needs of today's sales and marketing professionals. They serve as platforms for learning and networking and as motivations for driving individuals and organizations toward excellence in their respective fields.
As we look back on these events, it's clear that the journey toward sales acceleration and marketing innovation is ongoing, and the road ahead is filled with opportunities for those prepared to seize them.
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Advertiser Platforms
Article | March 12, 2024
So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising.
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver.
Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.
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Ad Tech and Martech
Article | May 14, 2024
Video content is more important than ever from a marketing perspective, but the high profile status it has attained also brings challenges with it.
The main hurdle to overcome is that of creating compelling clips that outshine the competition in a marketplace that is already overflowing with attention-grabbing content.
With all that in mind, here are just a handful of strategies that will empower you when making promotional video content for your business or brand.
Use the right software tools
The video editing tools you choose will form the foundation of your content creation strategy, so it pays to give this plenty of thought and not to just stick with the same old package you have been using for years.
For example, leveraging collaborative video editing software could take your projects to the next level, not only in terms of creativity but also when it comes to compressing cycles of work.
If you can have multiple team members collaborating on the same project in unison, you can hit deadlines and capture the zeitgeist with your content, rather than seeing viral trends pass you by.
Choose types of content that serve your advertising aims
The extent to which your video content is able to engage and connect with your target audience will partly be determined by the format it takes. As such you have to choose wisely and avoid producing clips that don’t gel with your marketing goals.
For example, if your business makes a product that has practical applications, you could gain views and shares by making tutorial content that explains how best to use it.
On the other hand, if your business offers services within a particular industry, then you may earn more traction with videos that explain a particular aspect of the niche you occupy.
Both of these types of content provide value to viewers as well as being promotional, and can also remain relevant for long periods. The more evergreen your video content, the bigger the potential ROI.
Extrapolate ideas from your existing content
Working out what video content will hit home with your ideal demographic can feel like it involves a lot of guesswork, and a lot of risk-taking as a result.
However, you don’t have to go all-in on a concept for a video without knowing if it will hold water, because it is more than likely that you already have tried-and-tested ideas that have proven themselves and are ripe for video adaptation.
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Social Media Advertising
Article | May 11, 2022
Netflix Takes an Unexpected Route
Popular streaming giant Netflix’s subscriber count plummeted for the first time in a decade. After it announced the loss of 200K subscribers in Q1 of 2022, its stocks dipped more than 35%. In addition, a shareholder recently sued the platform for violating securities law after its subscriber growth reached an all-time low and the stock value crashed, making the picture bleaker.
It’s not surprising that the platform had a change of heart about bringing advertising to its platform. The decision puts the platform in the same category as its competitors, HBO Max, Amazon’s Freevee, and Disney+, who want to offer cheaper, ad-enabled content to consumers. It also addresses the company’s issue of slow revenue growth.
“Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription, But as much as I’m a fan of that, I’m a bigger fan of consumer choice.”
co-CEO Reed Hastings
What Do Advertisers Think?
The advertising community had mixed reactions to the announcement. Long commercials are not an option on streaming platforms like Netflix. The ads run only for a few minutes every hour to retain the viewer experience. Despite this, advertisers are excited to target Netflix’s rich audience of over 200 million.
There is no clarity on who will sell the ads and how the campaigns will be managed. Only time will tell how Netflix’s move will affect its subscribers and the advertising market.
The company will keep ad-free tiers for subscribers who wish to enjoy high-quality ad-free content. It may change its subscription plans to offer low-cost plans with ads and minimize password sharing. There is no set timeline or regions decided for implementing these plans.
The company hopes that this “consumer choice” to choose a cheaper plan will revive its subscriber growth graph.
What Comes Next?
Though Netflix has done the unexpected, it is giving well-established ad-funded broadcasters and streaming platforms a reason to worry. As of now, the potential for a low-cost VOD service equipped with ads is huge for advertisers. Once the plans are introduced, new audience profiles will emerge. Advertisers will want to understand and target them. As an ad platform, Netflix’s performance will only be understood through testing and learning.
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