Media iQ Advertising Week 2017 - Is a DMP key to the future of programmatic advertising?

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Elliott Millard, Managing Partner, Planning, Starcom, speaks about what role will a DMP play in the future of programmatic advertising
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Lexis Agency

At Lexis, we help our clients change the conversation. Whether it’s launching a category-defining new product, stealing market share or simply socking it to the competition, we provide award-winning creative communications support for businesses who want to shake things up. Founded in 1992, Lexis is part of the Next15 Communications Group and specialises in Consumer, Corporate and B2B PR, Social Media and Live Experiences. Our consultants, comprised of specialists from in-house and agency backgrounds, work together in integrated teams to deliver award-winning campaigns and outstanding effectiveness.

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | March 5, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

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What do the roaring 20s have in store for mobile advertising?

Article | March 5, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

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Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 5, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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Spotlight

Lexis Agency

At Lexis, we help our clients change the conversation. Whether it’s launching a category-defining new product, stealing market share or simply socking it to the competition, we provide award-winning creative communications support for businesses who want to shake things up. Founded in 1992, Lexis is part of the Next15 Communications Group and specialises in Consumer, Corporate and B2B PR, Social Media and Live Experiences. Our consultants, comprised of specialists from in-house and agency backgrounds, work together in integrated teams to deliver award-winning campaigns and outstanding effectiveness.

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