MobFox - the Open Platform for Mobile Advertising on the Cloud

| March 10, 2017

article image
MobFox is a one-stop mobile advertising platform that allows Publishers to get the most out of their mobile ad inventory by offering a single gateway for RTB, worldwide direct sales and in-house advertising revenue. Mobfox is using the Infrastructure as a Service (IaaS) from SoftLayer, an IBM Company. that provides them the horsepower and fine-tuned control that they need to deliver such a demanding service to their users.

Spotlight

Zilliant

Zilliant offers the only AI-based SaaS platform enabling B2B companies to grow share and profits while maximizing customer lifetime value. The company’s advanced intelligence is delivered seamlessly through the Zilliant IQ™ platform, which is integrated within existing field sales workflows, CRM applications and ecommerce channels, to inform pricing and sales decisions and increase the value of every B2B customer interaction. Learn more about how Zilliant helps maximize the lifetime value of B2B customer relationships.

OTHER ARTICLES

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

Read More

Spaceman: An Astronaut's Guide to Quarantine and Social Distancing

Article | April 16, 2020

As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut's Unlikely Journey to Unlock the Secrets of the Universe, is just one of the many esteemed names appearing in the Science Channel special Hubble: Thirty Years Of Discovery airing this weekend, a celebration of the thirtieth anniversary of NASA's groundbreaking Hubble telescope.

Read More

How coronavirus is affecting advertising and marketing industry

Article | March 4, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

Read More

Coronavirus could cost U.S. advertising industry billions

Article | March 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

Read More

Spotlight

Zilliant

Zilliant offers the only AI-based SaaS platform enabling B2B companies to grow share and profits while maximizing customer lifetime value. The company’s advanced intelligence is delivered seamlessly through the Zilliant IQ™ platform, which is integrated within existing field sales workflows, CRM applications and ecommerce channels, to inform pricing and sales decisions and increase the value of every B2B customer interaction. Learn more about how Zilliant helps maximize the lifetime value of B2B customer relationships.

Events