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SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 45 years.
Article | March 26, 2020
Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own figures show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can’t help but feel that for consumer brands this is the time to show that your brand matters. During times of uncertainty and hardship, we look for support, reassurance and even entertainment from brands we trust. It’s in uncertain times when we’ll need and remember you the most.
So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising.
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver.
Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.
Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.
Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olympics will move to 2021. A new date hasn’t been announced yet. Tourism, hotels, and airlines will take a hit from the reasonable decision. As for advertisers, $1.2 billion in ad sales is now in question. $1.25 Billion in Ad Sales According to Deadline, Comcast’s NBCUniversal is now communicating with advertisers on the $1.25 billion in ad sales already sold. It’s a new record for the Olympics. It’s unclear whether Comcast will pay back the advertisers or play their ads next year. In total, $6 billion is usually generated in sponsorship from the Olympics. Now, a large chunk of that sum is at stake. Fun fact: that $6 billion doubles the previous summer games in sponsorship revenue.
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