Mobile ad tech takes center stage at Cannes Lions Festival

| February 1, 2017

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Another sunset has called time on the Cannes Lions International Festival of Creativity. This year’s annual awards show for the advertising industry went far to demonstrate ad tech’s key role in driving powerful campaigns that resonate with its audience at scale. It also added extra weight to the debate around great creative fuelled by data and technology.

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Derse

Derse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs. Derse is recognized by Advertising Age magazine as one of the World’s Top 50 Agency Companies, and Top 10 Experiential/Event Marketing Agencies. Derse employs more than 475 people in Atlanta, Chicago, Dallas, Irvine, Las Vegas, Milwaukee and Pittsburgh.

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Apple will now allow ads in app notifications on iPhones and iPads

Article | March 6, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

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Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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Apple Now Allows Push Notification Advertising

Article | March 4, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

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Spotlight

Derse

Derse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs. Derse is recognized by Advertising Age magazine as one of the World’s Top 50 Agency Companies, and Top 10 Experiential/Event Marketing Agencies. Derse employs more than 475 people in Atlanta, Chicago, Dallas, Irvine, Las Vegas, Milwaukee and Pittsburgh.

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