Most People Want to Be Rewarded After Watching an Ad Online

| January 25, 2017

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When people want to watch premium content online, most have two choices: either watch the ad or pay for the content. Most choose to watch the ad—but prefer to get something of value in exchange for doing so. Data from Nielsen Media Labs, commissioned by Jun Group, is based on three waves of research conducted during Summer 2016. An online panel of 1,200 US internet users were shown ad content with either native ad formats, pre-roll formats or a value exchange—such as an opt-in or rewarded video—and were then surveyed to assess engagement and effectiveness.

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Hargreaves Marketing Ltd is a sales enablement company helping businesses through sales content, sales technology, sales education and sales and marketing recruitment, to enable more sales. Sales enablement helps businesses to sell more through salespeople, and we help you, our clients, enable sales by focusing on four core areas: Sales Content We produce sales playbooks and associated materials. Sales Technology We act as a partner for a leading sales technology company, and we help companies realize the potential of a variety of cloud-based collaborative technologies. Sales Education We provide a range of consultancy, workshops, and training for sales and marketing planning, strategy, key account management and technology adoption.

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How to Reinvent Digital Advertising After the Death of the Cookie

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Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Bespoke brands are rushing to build and promote virtual fitting tools

Article | February 12, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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How blockchain has revolutionized the advertising industry

Article | February 12, 2020

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3 Online Advertising Trends to Dominate the 2020s

Article | February 12, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast advertising, personalized ads in navigation apps all of these are the new digital advertising realities we’re already in, and tomorrow won’t be different. Consider this: reaching the target audience in the right context is easier if your story is palpable with no visuals. More importantly, engaging the audience, suffering from short attention spans on the go is faster with audio than ever before, especially the commuting and driving types.

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Spotlight

Hargreaves Marketing Ltd

Hargreaves Marketing Ltd is a sales enablement company helping businesses through sales content, sales technology, sales education and sales and marketing recruitment, to enable more sales. Sales enablement helps businesses to sell more through salespeople, and we help you, our clients, enable sales by focusing on four core areas: Sales Content We produce sales playbooks and associated materials. Sales Technology We act as a partner for a leading sales technology company, and we help companies realize the potential of a variety of cloud-based collaborative technologies. Sales Education We provide a range of consultancy, workshops, and training for sales and marketing planning, strategy, key account management and technology adoption.

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