Mozilla suspends ads on Facebook on data privacy concerns

| March 22, 2018

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The decision follows allegations that a political consultancy gained inappropriate access to data on 50 million Facebook users to build profiles on American voters that were later used to help elect U.S. President Donald Trump in 2016. "We found that its (Facebook) current default settings leave access open to a lot of data – particularly with respect to settings for third party apps," Mozilla said in a blog advertising post.

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Allied Integrated Marketing

Allied Integrated Marketing works with the world’s premiere entertainment, lifestyle, and consumer brands to reach consumers on a national, regional and local level. Our network of 22 offices across the U.S. and Canada gives us the marketing power and national reach of a large agency, while maintaining individual market expertise and custom client attention. We work with great people! Our people are as diverse and as exciting as our clients. For more than 30 years our award-winning teams have provided best-in-class marketing solutions across a range of services including media, digital, promotions, publicity, experiential, creative, brand partnerships, market research and targeted marketing (African-American, Hispanic, and LGBT).

OTHER ARTICLES

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

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Google Ads ends monthly campaign budget test

Article | April 16, 2020

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.”

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AD NETWORKS

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | April 16, 2020

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | April 16, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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Allied Integrated Marketing

Allied Integrated Marketing works with the world’s premiere entertainment, lifestyle, and consumer brands to reach consumers on a national, regional and local level. Our network of 22 offices across the U.S. and Canada gives us the marketing power and national reach of a large agency, while maintaining individual market expertise and custom client attention. We work with great people! Our people are as diverse and as exciting as our clients. For more than 30 years our award-winning teams have provided best-in-class marketing solutions across a range of services including media, digital, promotions, publicity, experiential, creative, brand partnerships, market research and targeted marketing (African-American, Hispanic, and LGBT).

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