Musicians React to Las Vegas Shooting on Social Media

| October 10, 2017

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Last night during the final evening of Las Vegas' Route 91 Harvest Festival,  a shooter opened fire on the crowd of over 20,000 music fans from a hotel window across the street, a horrific act which has resulted in 58 confirmed deaths and hundreds more injured, the worst mass shooting in United States history.

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Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI. Cox Media is the advertising sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country. Best known for pioneering the bundle of television, Internet, and communication services, Cox is widely acclaimed for its excellence in customer care and commitment to diversity.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | March 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

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Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

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Adding Value Through Mobile App Advertising in the Wake of COVID-19

Article | April 6, 2020

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. On the mobile app front, we’re seeing a major uptick in time spent across categories such as gaming, mental/physical health, and fintech/news. From February to March, AppsFlyer noted a 15 percent increase in global organic app installs. As more people stay in, they’re turning to mobile apps to connect, pass the time and obtain information. With today’s ever-changing climate, it’s imperative for brands to be strategic with how they’re talking to consumers.

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What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | March 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

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Cox Media

Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI. Cox Media is the advertising sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country. Best known for pioneering the bundle of television, Internet, and communication services, Cox is widely acclaimed for its excellence in customer care and commitment to diversity.

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