Native Video Advertising: How to Make Your Brand More Engaging

| May 15, 2017

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Many internet users can recall the days of irritating pop-ups bouncing around their screens or even taking over the screen entirely. While those annoying pop-up ads haven’t completely gone extinct, another form of advertising has emerged: native advertising.Native advertising, according to Outbrain, is defined as “any paid content that is in-feed and inherently non-disruptive.” It is considered “native” because it is formatted specifically for the platform that is hosting it, making it blend in with all other content on the platform. It’s not openly promotional — but is more engaging, information-based, and highly targeted.

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Stern Advertising

Work that's smarter, works harder. It's how in under two years, we helped transform Kay Jewelers from a regional chain into the number one jewelry store in America. It's how we helped McDonald's triple their average store sales volume in just 5 years. And it's not just creative. Far from it. Whether it's account planning, marketing strategy, display advertising, SEO, PPC, or social media, we are constantly looking for ways to break through the clutter, without breaking the proverbial bank. Because at the end of the day, the idea isn't to outspend the competition, it's to outsmart them.

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Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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$1.25 Billion in Ads at Risk Following Olympics Delay

Article | March 25, 2020

Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olympics will move to 2021. A new date hasn’t been announced yet. Tourism, hotels, and airlines will take a hit from the reasonable decision. As for advertisers, $1.2 billion in ad sales is now in question. $1.25 Billion in Ad Sales According to Deadline, Comcast’s NBCUniversal is now communicating with advertisers on the $1.25 billion in ad sales already sold. It’s a new record for the Olympics. It’s unclear whether Comcast will pay back the advertisers or play their ads next year. In total, $6 billion is usually generated in sponsorship from the Olympics. Now, a large chunk of that sum is at stake. Fun fact: that $6 billion doubles the previous summer games in sponsorship revenue.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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Spotlight

Stern Advertising

Work that's smarter, works harder. It's how in under two years, we helped transform Kay Jewelers from a regional chain into the number one jewelry store in America. It's how we helped McDonald's triple their average store sales volume in just 5 years. And it's not just creative. Far from it. Whether it's account planning, marketing strategy, display advertising, SEO, PPC, or social media, we are constantly looking for ways to break through the clutter, without breaking the proverbial bank. Because at the end of the day, the idea isn't to outspend the competition, it's to outsmart them.

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