Native Video Advertising: How to Make Your Brand More Engaging

|

article image
Many internet users can recall the days of irritating pop-ups bouncing around their screens or even taking over the screen entirely. While those annoying pop-up ads haven’t completely gone extinct, another form of advertising has emerged: native advertising.Native advertising, according to Outbrain, is defined as “any paid content that is in-feed and inherently non-disruptive.” It is considered “native” because it is formatted specifically for the platform that is hosting it, making it blend in with all other content on the platform. It’s not openly promotional — but is more engaging, information-based, and highly targeted.

Spotlight

Carrot - The VICE Digital Agency

Carrot Creative is a full-service digital agency. We ideate, design and build campaigns for some of the world's most innovative brands (like Red Bull, Target, Home Depot, Bravo, Jaguar, Wilson Sports, MTV and Disney) from our offices in DUMBO (Brooklyn, NY) and VENICE (Los Angeles, CA). Our technical prowess has secured us strategic partnerships with the leading social networks and our creativity has helped our clients use those platforms to grow their brand and their bottom line.

OTHER ARTICLES

How Innovation and Ads Can Save Your Business during COVID-19

Article | March 31, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

Read More
AD NETWORKS

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | March 31, 2020

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

Read More

Is customer experience enhanced by branding e-commerce shipping boxes?

Article | March 31, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

Read More

The technology tightrope setup by brand experience

Article | March 31, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

Read More

Spotlight

Carrot - The VICE Digital Agency

Carrot Creative is a full-service digital agency. We ideate, design and build campaigns for some of the world's most innovative brands (like Red Bull, Target, Home Depot, Bravo, Jaguar, Wilson Sports, MTV and Disney) from our offices in DUMBO (Brooklyn, NY) and VENICE (Los Angeles, CA). Our technical prowess has secured us strategic partnerships with the leading social networks and our creativity has helped our clients use those platforms to grow their brand and their bottom line.

Events