Navigating Amazon’s Advertising Console Face Lift

SHANNON O'CONNELL | September 18, 2019

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Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, with mixed results. Some updates have been spectacular, such as the recent update to both the Advertising Console and Seller Central’s campaign manager to include filters. Others fall flat, such as the gate-keeper approach in the Seller Support portal that forced a search in the help forms before enabling you to contact support. What can you expect to change in the Advertising Console? Fortunately, nothing is going away! Amazon claims that this redesign is purely for ease-of-use.

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