Netflix Layoffs Happening as Company Changes Advertising Priorities

KEVIN BURWICK | January 30, 2020

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Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the competition, which refused to adapt to the technological changes. However, a lot has changed as everybody is getting ready to launch their own streaming services with their own original content. It's now time for Netflix to adapt to some pretty big changes. According to a new report, 15 Netflix employees are getting let go as they shift their marketing to promote the brand as a whole, rather than their individual projects. Those 15 people are believed to lose their jobs within the next week, though that has not been officially confirmed as of this writing. It's also not clear how this will affect their marketing down the line in terms of the general public taking notice. It is believed that specifics are still being worked out at this time.

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MADA [Media Arts Design Agency] is a creative agency dedicated to building and reinforcing disruptive ideas and brand experiences across all media with an intense focus on digital/social platforms. We are storytellers who believe every tangible aspect of a company is an opportunity to engage an audience deeply in the brand narrative and forge meaningful, lasting relationships in the process.

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MADA [Media Arts Design Agency] is a creative agency dedicated to building and reinforcing disruptive ideas and brand experiences across all media with an intense focus on digital/social platforms. We are storytellers who believe every tangible aspect of a company is an opportunity to engage an audience deeply in the brand narrative and forge meaningful, lasting relationships in the process.

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