No Profits, No Advertising: Amazon Implements New Rule

ANNE FELICITAS | March 21, 2019

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A new Amazon rule pressures vendors to sell profitable products.  According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. CNBC learned of this new rule from conversations with vendors and the emails they received from Amazon.  One of the emails CNBC obtained said that vendors must lower the cost of their products to become eligible for advertising again.

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AdTheorent

AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric® technologies help brands understand and connect with their audiences at scale.

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