Now It’s Personal: Consumers Are Welcoming More Relevant and Local Messaging

| February 28, 2017

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Brick-and-mortar shopping is undergoing a transformation.  The technology of localized messaging and, importantly, consumer enthusiasm for personalization, are driving the industry forward like never before.  Data shows four out of five consumers want their advertising or search results to be targeted to their local market.  Local searches are growing 50% faster than all mobile searches and more than half of “near-me” searches lead to store visits. (1) More and more, brands and their local retail partners are responding to the trend by utilizing location-based advertising technology and a treasure trove of consumer data.  They are meeting their targets where they are geographically and delivering more effective mobile messaging.

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