Online 2021 : Internet Advertising (IAB Engage 2007)

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IAB and chums celebrate 30 years of the internet, presented at IAB Engage 2007. Created by Ben Butler, Amy Keane and Adam Oldfield.

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Userfarm

Userfarm, Video to Share is the first truly global video platform for brands, publishers and agencies wishing to engage audiences more effectively through high quality video content. Userfarm is a global crowd of +120,000 talented filmmakers, classified by seniority – creative attitude – direction style. Through the content created by our amazing crowd, we connect brands with their fans in many meaningful and entertaining ways, every day.

OTHER ARTICLES

YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud

Article | March 5, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an industry, we need to continue pushing each other to implement robust anti-fraud awareness programs and technologies throughout the region. There are currently three significant programs having an impact on combating mobile and in-app advertising fraud and improving viewability measurement globally. Let’s explore how these are stacking up in the fast-growing APAC market.

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YouTube, auditor spar over transparency of ads

Article | March 5, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

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Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 5, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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Spotlight

Userfarm

Userfarm, Video to Share is the first truly global video platform for brands, publishers and agencies wishing to engage audiences more effectively through high quality video content. Userfarm is a global crowd of +120,000 talented filmmakers, classified by seniority – creative attitude – direction style. Through the content created by our amazing crowd, we connect brands with their fans in many meaningful and entertaining ways, every day.

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