Oracle Content Marketing - Publishers

|

article image
Adding an Oracle Content Marketing CMS publisher. The Oracle Content Marketing (OCM) CMS is a native web CMS designed specifically for content marketing.

Spotlight

Spring Studios

A platform where culture, creativity, and ideas come together to transform brands and drive aspiration for consumers globally. We combine a world class creative agency An industry-leading production house State of the art studios and facilities Refined digital innovation Influential cultural events And an exclusive members club.

OTHER ARTICLES

What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | March 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

Read More
DISPLAY ADVERTISING

Streaming is the mainstream: what that means for UK advertisers

Article | March 10, 2020

In the last year, streaming adoption has grown throughout the UK. We spent more time at home, and many of us turned to new, digital forms of entertainment. But even now with the UK open, many consumers continue to appreciate some of the habits they adopted over the last 16 months, including streaming. Through a recent Kantar study, we learned that 84% of Amazon customers surveyed in the UK are either cord-stackers (viewers who watch both streaming and broadcast or satellite content), or cord-cutters (viewers who only stream content). This sends a clear message. It’s not just early adopters streaming content. It’s the majority. Furthermore, video gaming and e-sports are also on the rise—consumers in 600,000 households started playing console games on their TV in 2020 in the UK, France, Germany, Italy, and Spain, according to Kantar’s Worldpanel ComTech data. In the UK, e-sports is increasingly popular with nearly 1 in 4 TV viewers streaming e-sports. And where are many gamers watching other gamers? On Twitch. There are now 30 million average daily users on Twitch from 230 countries. Consumers in the UK are also streaming more podcasts, music, and other audio content, year over year.

Read More

Why Netflix Needs To Brand Its Netflix Originals Differently

Article | March 10, 2020

As the Netflix Original library becomes an increasingly big part of the Netflix overall lineup, we believe that it’s time Netflix started branding its Netflix Originals. Below, we’ll hopefully make the case as to why it should happen and possibly how to do it. We’re writing this in the wake of a huge influx of new streaming services that are operated by big corporations that have multiple labels. We’re also doing it a week after FX on Hulu launches. The issue with this is probably an issue you’ve seen online. “All Netflix Originals are crap” or “all Netflix originals are foreign”. When you think of HBO (one of Warner Medias brands) you know roughly what you’re in for. Top budget series with quality. If you think of Cartoon Network, you know what you’re in for. Likewise, if you mention The CW, you know it’s going to be a lower budget than Warner’s HBO output.

Read More

Benefits of using advertisement banners

Article | March 10, 2020

One of the best and popular forms of advertising is banner marketing. If you have not tried it yet, then it is time for a change. Display ads on the bottom, people do not mostly like it on the top, and sides of the web pages. It decreases their effectiveness; so many people are unwilling to add them to their marketing strategies. Add views and clicks are helpful to get money while hosting the banners. By clicking on ads, people get some popups that lead them to purchase through the website. First, have a look at some of its amazing features. It is good to take advantage of the internet while it is spread worldwide. According to research, there is about 73 percent of Americans daily online on the internet. That makes it likely that they will see and read your banners on many web pages. You can get the following benefits if you get in touch with New York Banner Stands to get your banner marketing started.

Read More

Spotlight

Spring Studios

A platform where culture, creativity, and ideas come together to transform brands and drive aspiration for consumers globally. We combine a world class creative agency An industry-leading production house State of the art studios and facilities Refined digital innovation Influential cultural events And an exclusive members club.

Events