Our Promise: Content to Count on During Uncertain Times

| April 21, 2020

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There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

Spotlight

GenY Medium

GenY Medium is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at social media marketing: 1. consumer understanding, 2. content creation and 3. technology expertise. Within a very short span of time our young team has served a number of customers and managed positive conversations around their brands. The good news is that we are growing and fast! We’d love to hear your ideas on social media, learn from your marketing experience and together create a social media strategy as true partners.

OTHER ARTICLES
AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | April 16, 2021

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | April 16, 2021

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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SOCIAL MEDIA ADVERTISING

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | April 16, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

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Spotlight

GenY Medium

GenY Medium is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at social media marketing: 1. consumer understanding, 2. content creation and 3. technology expertise. Within a very short span of time our young team has served a number of customers and managed positive conversations around their brands. The good news is that we are growing and fast! We’d love to hear your ideas on social media, learn from your marketing experience and together create a social media strategy as true partners.

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