Paintmaker PPG’s Digital Transformation Ripples Around The World

June 17, 2019 | 155 views

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be the most drastic. PPG has undergone a digital transformation in tandem with Pittsburgh, which has become a leading research and innovation hub.

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GenY Medium

GenY Medium is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at social media marketing: 1. consumer understanding, 2. content creation and 3. technology expertise. Within a very short span of time our young team has served a number of customers and managed positive conversations around their brands. The good news is that we are growing and fast! We’d love to hear your ideas on social media, learn from your marketing experience and together create a social media strategy as true partners.

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Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 6, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | August 12, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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ADVERTISER CAMPAIGN MANAGEMENT

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 19, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

GenY Medium

GenY Medium is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at social media marketing: 1. consumer understanding, 2. content creation and 3. technology expertise. Within a very short span of time our young team has served a number of customers and managed positive conversations around their brands. The good news is that we are growing and fast! We’d love to hear your ideas on social media, learn from your marketing experience and together create a social media strategy as true partners.

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Find Ease, Restfulness With PPG Brand’s 2020 Color of the Year: Chinese Porcelain

PPG Industries | June 12, 2019

In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand’s 2020 Color of the Year, Chinese Porcelain (PPG1160-6), offers escapism in today’s technologically driven society. Hand-selected by PPG’s global color experts, the shade is a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness – a precious commodity in a restless world. “The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky – creating serenity in any space. The increasing need for connection in an unmoored world was a reoccurring theme at the recent PPG Global Color Workshop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Color of the Year.

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PPG paint colors perfect for 'Game of Thrones' fans

PPG Industries | April 29, 2019

Seventeen million people can't be wrong, can we? We're spending every Monday through Saturday waiting for Sunday night to arrive so we can see what happens next in the epic HBO TV series, "Game of Thrones." Every product imaginable is finagling a tie-in to this series, from Oreos cookies stamped with characters' faces -- I ate a White Walker (OK, two) -- to Adidas Running shoes inspired by GoT characters. Now, it's PPG's turn, matching up existing paint colors with some of our favorite characters. As we wind down from the exhausting Battle of Winterfell, let's recall a handful of characters and their representative colors, courtesy of PPG: PPG's Night Watch might be the perfect fit for this bastard-turned-possible king, the brooding Lord Commander who has stared down death in many forms and more than once. Snow's integrity is as down to earth as Night Watch, PPG's black-infused green with powerful and mature vibes. Daenerys Targaryen: A widowed Khaleesi, heir to the Iron Throne and Mother of Dragons, silver-haired Daenerys Targaryen isn't really a complicated woman -- she wants what she wants, and she wants it all. It's as simple as that. The birth of her three dragons -- though just two are left now -- turned mythical creatures into fire-breathing beasts that would be any army's best weapon. PPG's Purple Dragon -- it's got to be D' s signature color -- is a powerful purple that makes a statement in any room.

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PPG names VP architectural coatings for U.S., Canada

PPG Industries | May 02, 2019

PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was formerly president of the Life Fitness Division of Brunswick Corp., which makes commercial fitness equipment, and previously worked at General Electric Co. in several executive roles. Mr. Cole has spent 38 years with PPG in various jobs including president of Transitions Optical, a joint venture that made Transitions eye lenses and which PPG sold in 2014. Mr. Irick will be based at PPG’s Cranberry operations — the headquarters for its architectural coatings business in the U.S. and Canada. About 6,400 employees work for the segment, including about 320 in Cranberry.

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Find Ease, Restfulness With PPG Brand’s 2020 Color of the Year: Chinese Porcelain

PPG Industries | June 12, 2019

In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand’s 2020 Color of the Year, Chinese Porcelain (PPG1160-6), offers escapism in today’s technologically driven society. Hand-selected by PPG’s global color experts, the shade is a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness – a precious commodity in a restless world. “The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky – creating serenity in any space. The increasing need for connection in an unmoored world was a reoccurring theme at the recent PPG Global Color Workshop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Color of the Year.

Read More

PPG paint colors perfect for 'Game of Thrones' fans

PPG Industries | April 29, 2019

Seventeen million people can't be wrong, can we? We're spending every Monday through Saturday waiting for Sunday night to arrive so we can see what happens next in the epic HBO TV series, "Game of Thrones." Every product imaginable is finagling a tie-in to this series, from Oreos cookies stamped with characters' faces -- I ate a White Walker (OK, two) -- to Adidas Running shoes inspired by GoT characters. Now, it's PPG's turn, matching up existing paint colors with some of our favorite characters. As we wind down from the exhausting Battle of Winterfell, let's recall a handful of characters and their representative colors, courtesy of PPG: PPG's Night Watch might be the perfect fit for this bastard-turned-possible king, the brooding Lord Commander who has stared down death in many forms and more than once. Snow's integrity is as down to earth as Night Watch, PPG's black-infused green with powerful and mature vibes. Daenerys Targaryen: A widowed Khaleesi, heir to the Iron Throne and Mother of Dragons, silver-haired Daenerys Targaryen isn't really a complicated woman -- she wants what she wants, and she wants it all. It's as simple as that. The birth of her three dragons -- though just two are left now -- turned mythical creatures into fire-breathing beasts that would be any army's best weapon. PPG's Purple Dragon -- it's got to be D' s signature color -- is a powerful purple that makes a statement in any room.

Read More

PPG names VP architectural coatings for U.S., Canada

PPG Industries | May 02, 2019

PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was formerly president of the Life Fitness Division of Brunswick Corp., which makes commercial fitness equipment, and previously worked at General Electric Co. in several executive roles. Mr. Cole has spent 38 years with PPG in various jobs including president of Transitions Optical, a joint venture that made Transitions eye lenses and which PPG sold in 2014. Mr. Irick will be based at PPG’s Cranberry operations — the headquarters for its architectural coatings business in the U.S. and Canada. About 6,400 employees work for the segment, including about 320 in Cranberry.

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