Paintmaker PPG’s Digital Transformation Ripples Around The World

June 17, 2019 | 120 views

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be the most drastic. PPG has undergone a digital transformation in tandem with Pittsburgh, which has become a leading research and innovation hub.

Spotlight

Marketing Supply Company

Whether you are a B2B company looking for leads or a consumer brand doing Ecommerce, our experts will help you grow. With a forward-thinking data-driven approach, we use paid search, SEO, content marketing, social media, and email marketing to help businesses of all types grow online.

OTHER ARTICLES
ADVERTISER CAMPAIGN MANAGEMENT

Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | August 12, 2022

On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and sales partner”. This partnership will help Netflix kick-start its advertising business. Industry watchers were waiting to see who Netflix would choose as its advertising platform to build its ad-supported tier of service after the streaming giant’s April announcement to bring ads to the platform. In April, we announced that we would introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ad-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering, More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” -Greg Peters,COONetflix. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life. Microsoft recently acquired Xandr, an ad marketplace that ties into connected TV. It has been developing its ad platform while endorsing its approach to protecting customers’ information. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory, said Mikhail Parakhin, Microsoft’s president of web experiences. While assisting Netflix in delivering more choices to its customers, Microsoft will offer new premium value to its ecosystem of marketers and partners.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

AI Ad Campaigns for Improved Ad Targeting

Article | July 19, 2022

Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that is more personalized, engaging, and targeted than traditional ads. AI-based marketing can improve customer experience, sales and marketing, and lead generation strategies. As a result, B2B companies are adapting AI ads to target key accounts. Let us understand what ideal AI ad campaigns look like: AI Ad Campaigns: Things to Consider The most important factors that impact the success of an AI ad are its message, tone, and length. Message: The message needs to be clear and concise so your target audience can immediately grasp what you are saying. Tone: The tone needs to be friendly and conversational, and it should get a response so that your brand is approachable and not invasive. Length: The ad should be between 50-150 words. The length should depend on the message you are trying to convey. Optimizing Your AI Ad Campaign Here are some tips to optimize your AI ad campaign: Identify and understand the goals of your campaign. Select relevant and appropriate channels to influence your target segments effectively. Use conversion rates, click-through rates, and other metrics to decide where to allocate your ad budget and how best to enhance the content for different target segments. Design your campaign while keeping in mind consumer interaction and your campaign objectives. Regularly map the outcomes and make adjustments to address any issues. Consider using an AI ad creator, a type of digital software that creates ads without human input. It automatically modifies text and images to create targeted ads. Impact on the Future of Advertising Through automation and optimization, AI will impact the future of advertising and marketing. It will help marketers get insights, develop strategies and create targeted content and companies to increase customer engagement, customer experience and ad efficiency.

Read More
SOCIAL MEDIA ADVERTISING

6-second Video Ads: Delivering Key Messages & Driving Results

Article | July 6, 2022

Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022, according to Statista. In a mobile-first world, advertisers are understanding and adapting to the changing habits of your target demographic. They are switching to using 6-second video ads to address the decreasing individual ad session times. Let us look at how 6-second ads are changing the game: 6-second ads increased ad recall by 11%, ROI by 12%, and video completion rate by 271% (Adaptly Campaign) There was an incremental lift across several key metrics, such as conversion rate, average purchase value, and click-through rate (Adaptly Campaign) 6-second ads quickly communicate the message and grab people’s attention They allow break-through with meaningful placements and influence buying decisions Netmarble’s Lineage2 Revolution Video Ad Campaign Broke Records Netmarble enlisted the assistance of Wisebirds, a Facebook Marketing Partner, to promote and drive downloads for its new mobile game. Wisebirds ran a test with 6-second, 15-second, and 30-second ads for a mobile ad campaign. The 6-second ad performed the best. Netmarble’s video ad campaign for the Lineage2 Revolution game broke records as the massively multiplayer online role-playing game with the most downloads in the App Store and Google Play in five Southeast Asian countries. The campaign highlighted the importance of delivering short, impactful messages to drive results efficiently and at a lower cost. “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds Tips to Create an Impressive 6-second Video Ad Keep your ad narrative short. Create a solid punch line and figure out how to express it with the tools at hand. Don’t treat the time constraint as a hindrance but as a creative challenge to deliver a great customer experience. Ensure that your ad transformations are effective. Keep your ad simple, relatable, and visually appealing and make all the elements work together. Put 6-second Video Ads to the Test and Learn Advertisers like you must experiment and learn how to capture viewers' attention quickly and deliver memorable key messages using 6-second video ads. Shorter video ads could be a great solution to address the dip in individual ad view session times and the viewers’ lowered attention spans.

Read More
SOCIAL MEDIA ADVERTISING

Creating Great Ads: CX Should Surpass Technology in Priority

Article | July 6, 2022

Everyone can be a creator, critic, performer and an audience member— all at the same time — thanks to the internet. However, when it comes to advertising and the internet, the biggest opportunity that you have is customer experience (CX). And yet, new technologies and the desire to decrease ad spend put customer experience on the back-burner. Why CX Should be a Priority While Making Ads? Customer experience takes a nosedive when you automate marketing decisions, drive down advertising costs, extract data, and increase intrusiveness to reach more customers. These factors negatively impact your brand’s reputation and cause customers to leave your side. As a result, your revenue might take a hit by implementing modern technology. Customer experience should always be at the top of your priority list if you want to retain your customers and give them exactly what they want. Here are some things you should remember while creating ads: Context is Key Your messaging and creatives should align with the context of your ad placement. Native ads and contextual targeting can help you safely place your ads without disrupting your UX. Value Addition Works Your consumers want to see something that is unique and adds value to their lives. Use creative, relatable, and authentic messaging to appeal to your audience. Use Technology Wisely If you don’t leverage ad tech as a part of a sound strategy and intelligent design, you might lose out on effectively representing your brand in front of your target audience. Rules to Remember While Making Ad Creatives Do not treat your audience as a set of data points Platforms are dynamic so you need to adapt to the changes in time Use technology to meet the expectations of your audience but don’t abuse it

Read More

Spotlight

Marketing Supply Company

Whether you are a B2B company looking for leads or a consumer brand doing Ecommerce, our experts will help you grow. With a forward-thinking data-driven approach, we use paid search, SEO, content marketing, social media, and email marketing to help businesses of all types grow online.

Related News

Find Ease, Restfulness With PPG Brand’s 2020 Color of the Year: Chinese Porcelain

PPG Industries | June 12, 2019

In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand’s 2020 Color of the Year, Chinese Porcelain (PPG1160-6), offers escapism in today’s technologically driven society. Hand-selected by PPG’s global color experts, the shade is a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness – a precious commodity in a restless world. “The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky – creating serenity in any space. The increasing need for connection in an unmoored world was a reoccurring theme at the recent PPG Global Color Workshop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Color of the Year.

Read More

PPG paint colors perfect for 'Game of Thrones' fans

PPG Industries | April 29, 2019

Seventeen million people can't be wrong, can we? We're spending every Monday through Saturday waiting for Sunday night to arrive so we can see what happens next in the epic HBO TV series, "Game of Thrones." Every product imaginable is finagling a tie-in to this series, from Oreos cookies stamped with characters' faces -- I ate a White Walker (OK, two) -- to Adidas Running shoes inspired by GoT characters. Now, it's PPG's turn, matching up existing paint colors with some of our favorite characters. As we wind down from the exhausting Battle of Winterfell, let's recall a handful of characters and their representative colors, courtesy of PPG: PPG's Night Watch might be the perfect fit for this bastard-turned-possible king, the brooding Lord Commander who has stared down death in many forms and more than once. Snow's integrity is as down to earth as Night Watch, PPG's black-infused green with powerful and mature vibes. Daenerys Targaryen: A widowed Khaleesi, heir to the Iron Throne and Mother of Dragons, silver-haired Daenerys Targaryen isn't really a complicated woman -- she wants what she wants, and she wants it all. It's as simple as that. The birth of her three dragons -- though just two are left now -- turned mythical creatures into fire-breathing beasts that would be any army's best weapon. PPG's Purple Dragon -- it's got to be D' s signature color -- is a powerful purple that makes a statement in any room.

Read More

PPG names VP architectural coatings for U.S., Canada

PPG Industries | May 02, 2019

PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was formerly president of the Life Fitness Division of Brunswick Corp., which makes commercial fitness equipment, and previously worked at General Electric Co. in several executive roles. Mr. Cole has spent 38 years with PPG in various jobs including president of Transitions Optical, a joint venture that made Transitions eye lenses and which PPG sold in 2014. Mr. Irick will be based at PPG’s Cranberry operations — the headquarters for its architectural coatings business in the U.S. and Canada. About 6,400 employees work for the segment, including about 320 in Cranberry.

Read More

Find Ease, Restfulness With PPG Brand’s 2020 Color of the Year: Chinese Porcelain

PPG Industries | June 12, 2019

In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand’s 2020 Color of the Year, Chinese Porcelain (PPG1160-6), offers escapism in today’s technologically driven society. Hand-selected by PPG’s global color experts, the shade is a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness – a precious commodity in a restless world. “The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky – creating serenity in any space. The increasing need for connection in an unmoored world was a reoccurring theme at the recent PPG Global Color Workshop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Color of the Year.

Read More

PPG paint colors perfect for 'Game of Thrones' fans

PPG Industries | April 29, 2019

Seventeen million people can't be wrong, can we? We're spending every Monday through Saturday waiting for Sunday night to arrive so we can see what happens next in the epic HBO TV series, "Game of Thrones." Every product imaginable is finagling a tie-in to this series, from Oreos cookies stamped with characters' faces -- I ate a White Walker (OK, two) -- to Adidas Running shoes inspired by GoT characters. Now, it's PPG's turn, matching up existing paint colors with some of our favorite characters. As we wind down from the exhausting Battle of Winterfell, let's recall a handful of characters and their representative colors, courtesy of PPG: PPG's Night Watch might be the perfect fit for this bastard-turned-possible king, the brooding Lord Commander who has stared down death in many forms and more than once. Snow's integrity is as down to earth as Night Watch, PPG's black-infused green with powerful and mature vibes. Daenerys Targaryen: A widowed Khaleesi, heir to the Iron Throne and Mother of Dragons, silver-haired Daenerys Targaryen isn't really a complicated woman -- she wants what she wants, and she wants it all. It's as simple as that. The birth of her three dragons -- though just two are left now -- turned mythical creatures into fire-breathing beasts that would be any army's best weapon. PPG's Purple Dragon -- it's got to be D' s signature color -- is a powerful purple that makes a statement in any room.

Read More

PPG names VP architectural coatings for U.S., Canada

PPG Industries | May 02, 2019

PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was formerly president of the Life Fitness Division of Brunswick Corp., which makes commercial fitness equipment, and previously worked at General Electric Co. in several executive roles. Mr. Cole has spent 38 years with PPG in various jobs including president of Transitions Optical, a joint venture that made Transitions eye lenses and which PPG sold in 2014. Mr. Irick will be based at PPG’s Cranberry operations — the headquarters for its architectural coatings business in the U.S. and Canada. About 6,400 employees work for the segment, including about 320 in Cranberry.

Read More

Events