People this Week: New hires, promotions, awards

| December 22, 2016

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Loyola University presented one of its highest honors, The 2016 Integritas Vitae Award, to Anne Gauthier, a supporter of the university and its College of Law. Diaz Market convenience store owner and general manager Giselle Diaz Eastlack was named to the “40 Under 40” list compiled by Convenience Store Decisions and Young Executive Organization. Angelic Williams, a student in Loyola University’s School of Mass Communication, has been included in the 2017 American Advertising Federation class of Most Promising Multicultural Students.

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Alliance Media

Alliance Media is widely recognised as Africa’s leader in billboard and airport advertising, having the widest Out Of Home (OOH) coverage on the African continent.

OTHER ARTICLES

Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | March 31, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Article | March 31, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as the Smart Shopping campaigns require conversion tracking with transaction-specific values. The import of Google Analytics transactions is probably the easiest way to comply with this requirement if there is no Google Ads conversion value tracking in place.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | March 31, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Pain device maker NeuroMetrix settles FTC false advertising case

Article | March 31, 2020

Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a filing on Tuesday in Boston federal court and resolves claims against NeuroMetrix and Shai Gozani, its chief executive, related to its Quell wearable pain treatment device.

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Spotlight

Alliance Media

Alliance Media is widely recognised as Africa’s leader in billboard and airport advertising, having the widest Out Of Home (OOH) coverage on the African continent.

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