People this Week: New hires, promotions, awards

| December 22, 2016

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Loyola University presented one of its highest honors, The 2016 Integritas Vitae Award, to Anne Gauthier, a supporter of the university and its College of Law. Diaz Market convenience store owner and general manager Giselle Diaz Eastlack was named to the “40 Under 40” list compiled by Convenience Store Decisions and Young Executive Organization. Angelic Williams, a student in Loyola University’s School of Mass Communication, has been included in the 2017 American Advertising Federation class of Most Promising Multicultural Students.

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Communisis

With headquarters in the UK and offices throughout EMEA, Communisis is one of Europe's leading providers of customer communications for major brands. Communisis has over 200 years of industry experience in marketing, transactional and regulatory customer communications. Expanding and diversifying our skills in response to rapid industry changes, we've built a service platform of unique strength and depth to become a tier one player in our sector, employing around 2,200 experts throughout Europe and beyond.

OTHER ARTICLES

Spaceman: An Astronaut's Guide to Quarantine and Social Distancing

Article | April 16, 2020

As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut's Unlikely Journey to Unlock the Secrets of the Universe, is just one of the many esteemed names appearing in the Science Channel special Hubble: Thirty Years Of Discovery airing this weekend, a celebration of the thirtieth anniversary of NASA's groundbreaking Hubble telescope.

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How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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After spending more than $76 million on advertising, bernie sanders ends his white house bid

Article | April 8, 2020

Vermont’s senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting. According to the latest Ad Age Campaign Ad Scorecard analysis, led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG, Sanders spent just over $76 million on advertising in pursuit of the presidency from the start of his campaign through April 7, including advance spending—although Sanders and Biden had both drastically curtailed ad spending in recent weeks as the coronavirus pandemic escalated. Sanders’ spending, as tracked by Ad Age Datacenter, includes TV, radio, cable and digital across Facebook and Google properties. Unlike the other major Democratic presidential candidates, Sanders received no funding from political action committees.

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Alex Webb: More kids with smartphones spells advertising bonanza

Article | February 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Spotlight

Communisis

With headquarters in the UK and offices throughout EMEA, Communisis is one of Europe's leading providers of customer communications for major brands. Communisis has over 200 years of industry experience in marketing, transactional and regulatory customer communications. Expanding and diversifying our skills in response to rapid industry changes, we've built a service platform of unique strength and depth to become a tier one player in our sector, employing around 2,200 experts throughout Europe and beyond.

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