Periscope 2 - Advertising

| January 24, 2017

article image
In our second live broadcast, interns discussed the world of advertising with Vice President / Creative Director Tom Marguccio and Advertising Account Director Donna Levy Zolla.

Spotlight

Schubert b2b

Schubert b2b is a top tier tech marketing agency. We provide integrated digital business-to-business marketing communications solutions by uniting the lead-generating power of inbound marketing with the brand-building power of outbound marketing. For 40 years, Schubert b2b has been creating brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software. Schubert b2b is a member of ICOM, a global network of marketing communications agencies.

OTHER ARTICLES

Brands need to stop talking and start doing

Article | April 9, 2020

It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well advised to shut up at the moment. Before this piece goes any further there are two important things to acknowledge; the first is that marketing is of miniscule importance at the moment, and of no importance compared to the people on the frontline fighting, and dealing with, the coronavirus. Everything is relative, and for those people that do work in marketing and those that rely on its success for millions of businesses and livelihoods, it is worth exploring for improvement.

Read More

The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | February 19, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

Read More

The technology tightrope setup by brand experience

Article | March 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

Read More

WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | March 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

Read More

Spotlight

Schubert b2b

Schubert b2b is a top tier tech marketing agency. We provide integrated digital business-to-business marketing communications solutions by uniting the lead-generating power of inbound marketing with the brand-building power of outbound marketing. For 40 years, Schubert b2b has been creating brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software. Schubert b2b is a member of ICOM, a global network of marketing communications agencies.

Events