AD NETWORKS

Pinterest partners with Rakuten Advertising to monetize Idea Pins

| July 29, 2021

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As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform.

On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

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Analiticom

The new media has radically changed the relationship between a company and its customers. Unidirectional communication was transformed into an immediate conversation between the brand and the consumer. This dynamic change is a challenge for the company and an opportunity to build strong relationships, generate loyalty and boost sales. Social networks have become an important medium and the presence of a brand in them must be managed strategically. In Analiticom we are experts in social networks. We plan, monitor and measure the presence of your brand on Facebook, Twitter, Youtube and other relevant social networks. We carry out advertising campaigns on Facebook, Google, My Space, Youtube, etc.

OTHER ARTICLES

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | February 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Unlock Synergies Between SEO and Advertising on Amazon

Article | February 11, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Google play movies may offer hundreds of free movies with ads

Article | February 11, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

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Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | February 11, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

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Spotlight

Analiticom

The new media has radically changed the relationship between a company and its customers. Unidirectional communication was transformed into an immediate conversation between the brand and the consumer. This dynamic change is a challenge for the company and an opportunity to build strong relationships, generate loyalty and boost sales. Social networks have become an important medium and the presence of a brand in them must be managed strategically. In Analiticom we are experts in social networks. We plan, monitor and measure the presence of your brand on Facebook, Twitter, Youtube and other relevant social networks. We carry out advertising campaigns on Facebook, Google, My Space, Youtube, etc.

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