Home > Resources > Articles > PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

October 25, 2019 | 147 views

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply doesn’t work without the other. Use a modern data platform powered by machine learning to define your ideal customer based on your own past successes. For more on why Fit + Intent go together like astronaut peas and carrots, take a glimpse at our blog article on: Flexing your Account Fit in the Intent Data Universe.

Spotlight

Shark Communications

Founded by award-winning creative director, Peter Jacobs, Shark Communications is a contemporary, brand-focused, communications agency that unites more than 25 years of successful, award-winning creative work with next-generation digital marketing solutions. As new media architects, we develop effective, online, client marketing programs using a broad range of strategies including search engine optimization, lead-generation pages, branded social networks, pay-per-click campaigns, flash banners, popular social media (such as Twitter and Facebook), SEO article syndication, and more.

OTHER ARTICLES
SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | July 19, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More
ADVERTISER PLATFORMS

Alex Webb: More kids with smartphones spells advertising bonanza

Article | August 2, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

Read More
SOCIAL MEDIA ADVERTISING

Ghost Ads and Bidding to Measure Incrementality

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article | July 19, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More
ADVERTISER PLATFORMS

4 Ad Performance Metrics You Should Track

Article | August 2, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

Read More
MORE ARTICLES

Spotlight

Shark Communications

Founded by award-winning creative director, Peter Jacobs, Shark Communications is a contemporary, brand-focused, communications agency that unites more than 25 years of successful, award-winning creative work with next-generation digital marketing solutions. As new media architects, we develop effective, online, client marketing programs using a broad range of strategies including search engine optimization, lead-generation pages, branded social networks, pay-per-click campaigns, flash banners, popular social media (such as Twitter and Facebook), SEO article syndication, and more.

Related News

EVERSTRING LAUNCHES NEXT GENERATION DATA PLATFORM FOR SALES, MARKETING AND OPERATIONS

Everstring | January 30, 2018

EverString, the leading marketing and sales intelligence software company, today launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.With the new platform, users no longer have to choose between data coverage and accuracy. Legacy solutions are hamstrung because they rely solely on humans to clean their data, creating databases that offer either broad coverage with low accuracy, or high accuracy for only a small set of companies.

Read More

EVERSTRING REACHES RECORD FIRST QUARTER GROWTH

Everstring | June 11, 2019

EverString, the leading marketing and sales intelligence software company, today announced a record-breaking first quarter with top-line sales that were 70% greater than the same period in 2017. In January, the company launched the EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. Everstring gained several large accounts in the financial services, retail, insurance and business services. The company has hundreds of customers around the globe spanning the Fortune 50 to small to mid-sized businesses. The Everstring Data Platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.

Read More

EVERSTRING ANNOUNCES THE WINNERS OF THE INAUGURAL FIRE MARKETER AWARDS

Everstring | October 30, 2019

EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. “A FIRE marketing strategy allows teams to focus on the quality of leads rather than volume,” said Peter Herbert, CMO of FullStory and an account-based marketing pioneer. “I feel honored to be chosen by my peers as a FIRE Marketer. Driving operational excellence in marketing by using data is essential to modern marketing. It’s exciting to see marketers recognized for integrating new and exciting data into their marketing strategy.” EverString makes FIRE Marketing simple with a modern data platform that delivers centralized account intelligence, letting marketers know which accounts to target. The FIRE dashboard provides full visibility into accounts and their scores on Fit, Intent, Recency, and Engagement (FIRE).

Read More

EVERSTRING LAUNCHES NEXT GENERATION DATA PLATFORM FOR SALES, MARKETING AND OPERATIONS

Everstring | January 30, 2018

EverString, the leading marketing and sales intelligence software company, today launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.With the new platform, users no longer have to choose between data coverage and accuracy. Legacy solutions are hamstrung because they rely solely on humans to clean their data, creating databases that offer either broad coverage with low accuracy, or high accuracy for only a small set of companies.

Read More

EVERSTRING REACHES RECORD FIRST QUARTER GROWTH

Everstring | June 11, 2019

EverString, the leading marketing and sales intelligence software company, today announced a record-breaking first quarter with top-line sales that were 70% greater than the same period in 2017. In January, the company launched the EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. Everstring gained several large accounts in the financial services, retail, insurance and business services. The company has hundreds of customers around the globe spanning the Fortune 50 to small to mid-sized businesses. The Everstring Data Platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.

Read More

EVERSTRING ANNOUNCES THE WINNERS OF THE INAUGURAL FIRE MARKETER AWARDS

Everstring | October 30, 2019

EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. “A FIRE marketing strategy allows teams to focus on the quality of leads rather than volume,” said Peter Herbert, CMO of FullStory and an account-based marketing pioneer. “I feel honored to be chosen by my peers as a FIRE Marketer. Driving operational excellence in marketing by using data is essential to modern marketing. It’s exciting to see marketers recognized for integrating new and exciting data into their marketing strategy.” EverString makes FIRE Marketing simple with a modern data platform that delivers centralized account intelligence, letting marketers know which accounts to target. The FIRE dashboard provides full visibility into accounts and their scores on Fit, Intent, Recency, and Engagement (FIRE).

Read More

Events