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Pro-vaping ad campaign raising concerns

| February 28, 2020

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Controversial ads, paid for by a tobacco company, highlighting the "misinformation" about the dangers of vaping are raising major concerns from health experts who call them dangerous. Erica Natividad has more

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Internet marketing agency Netpeak

Netpeak works in internet marketing since 2006. More than 200 full-time professionals work in Netpeak. We made more than 1500 successful projects and thanks to our work 300+ online shops sell more goods every day. We follow ROI-oriented business approach. Netpeak is also a technological software company that develops own unique software for external and internal use.

OTHER ARTICLES

Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud

Article | February 28, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an industry, we need to continue pushing each other to implement robust anti-fraud awareness programs and technologies throughout the region. There are currently three significant programs having an impact on combating mobile and in-app advertising fraud and improving viewability measurement globally. Let’s explore how these are stacking up in the fast-growing APAC market.

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How to Use Innovative Technology in Advertising and Marketing

Article | February 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimum. But it’s a much harder undertaking to captivate an audience with a creative ad. So, how do you accomplish this? If you want to stand out from the crowd, follow this guide for using the latest technology to propel your ad campaigns. Before diving into our guide, we want to cover what it means to stand out. Breaking away from the mold means everything from finding new ways to share marketing in VisualLed display screens to expanding payment options with wireless card payments. Technology in advertising means finding creative ways to get your message to customers in a digestible format. You can accomplish this with these tips:

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Channel 4 slashes content budget owing to advertisement revenue drop

Article | April 9, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

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Spotlight

Internet marketing agency Netpeak

Netpeak works in internet marketing since 2006. More than 200 full-time professionals work in Netpeak. We made more than 1500 successful projects and thanks to our work 300+ online shops sell more goods every day. We follow ROI-oriented business approach. Netpeak is also a technological software company that develops own unique software for external and internal use.

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