PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

EXCHANGEWIRE PRESSBOX | December 3, 2019

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Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand its reach into new advertising formats. TVSMILES is a fellow pioneer in mobile native advertising which owns and operates a popular quiz app and ad platform. The Berlin-based startup boasts a unique business model whereby users are rewarded for engaging with brands and products through digital advertising. Ads are staged as quiz games and rewards can be exchanged for products or vouchers. By combining games and quizzes with advertisements, TVSMILES offers an engaging and rewarding experience to over two million registered users in Germany, Austria, and Switzerland.

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The Marketing Store, Europe

The Marketing Store is a consumer engagement agency that believes in the power of experience. In our two-way, always-on consumer world, success is defined by the experience someone has with a brand. Not the promise its advertising offers. After all, brands can no longer rely on messaging their way into people’s lives. That’s where we come in. We believe in the power of experiences to deliver the promises brands make. That’s because people value experiences, not advertising.

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Spotlight

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