RADIO ADVERTISING HELPS BUSINESS ENGAGE WITH CONSUMERS

| April 10, 2017

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Recent studies have shown that even with today’s fragmentation of media and attention, radio advertising continues to help businesses engage with consumers.Neilsen recently released a report that says radio advertising returns an average of $6 in sales for every dollar spent. Some retailers actually showed a return of $23 for every dollar spent.Radio reaches over 90% of almost every demographic. So radio delivers a great audience for advertising.

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Sokrati

Sokrati is India’s leading digital ad technology, paid search and big data analytics firm, with proprietary algorithms, artificial intelligence, and automation at its backbone. Started by ex-Amazon.com product heads in 2009, Sokrati is synonymous to breaking new ground in ad expertise and delivering digital - managing over 3000 of the biggest names in e-Commerce and BFSI sectors in the country today. Sokrati handles 30% of Google and Facebook’s annual web spends, with expertise laid across all channels including Mobile, Display, Search, Social and Remarketing, and drove an exhaustive 38 billion ad impressions to the web in 2014 alone.

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