Recap: Facebook’s Q4 2016 Earnings Call

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As highlighted in our Q4 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook had a banner quarter through the competitive holiday advertising season.Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%.  Yesterday’s Facebook earnings call similarly reflected the continued growth and success of the platform  Total revenue grew by 51% quarter-over-quarter to $8.01 billion Mobile ad revenue accounted for 84% of total ad revenue (vs. 80% this time last year) Facebook has 1.86 billion monthly active users (MAU), an increase of 17% year-over-year  For further takeaways from Facebook’s Q4 2016 earnings call, read on:

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Olive Street Design is a Premier Web Design, Graphic Design, Ecommerce and Search Engine Optimization (SEO) studio with offices in the Chicago area (Elmhurst and Villa Park) and Lake Geneva, WI – but we service clients from all over the United States. We are a great alternative to high-priced advertising agencies for all of your marketing needs, including branding, email marketing, graphic design, photography, printing, custom website design and website maintenance. Every project we get involved with is based on in-depth research of your business.

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Digital Advertising Rates Are Down by 30%, IAC Says

Article | April 7, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | April 7, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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AD NETWORKS

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | April 7, 2020

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Google play movies may offer hundreds of free movies with ads

Article | April 7, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

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Olive Street Design LLC

Olive Street Design is a Premier Web Design, Graphic Design, Ecommerce and Search Engine Optimization (SEO) studio with offices in the Chicago area (Elmhurst and Villa Park) and Lake Geneva, WI – but we service clients from all over the United States. We are a great alternative to high-priced advertising agencies for all of your marketing needs, including branding, email marketing, graphic design, photography, printing, custom website design and website maintenance. Every project we get involved with is based on in-depth research of your business.

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