Redefining radio advertising with programmatic audio

| January 13, 2017

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Alex Rahaman, VP Programmatic at Sizmek writes about radio advertising alongside programmatic audio.The development of programmatic ad buying and selling has revolutionised digital media across most formats, from display to video, desktop to mobile – and it’s about to become a powerful force in digital radio and music streaming services too. Perhaps even more surprising, programmatic radio advertising may have a widespread impact on how advertisers attribute campaign success in the future In this digital age, the majority of consumers travel with a laptop, iPad, smartphone or all three. These devices are commonly used to stream music, live radio or podcasts, particularly during commutes on public transport. It often seems everyone on the tube, bus or train has headphones on. This isn’t a new concept, 20 years ago consumers had the Walkman with its built-in radio, but those were nowhere near as ubiquitous as smartphone and earbuds are today.

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OTHER ARTICLES

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Spotlight

Socialbakers

Socialbakers is one of the world’s largest social marketing & analytics suites, with over 2,700 clients in 100 countries - including half of the Global Fortune 500. In addition to offering one of the largest databases of free social media statistics and insights in the world, we provide user-friendly social media solutions that allow brands to measure, compare, and optimize their social campaigns with competitive intelligence that is second to none. With the only analytics platform that provides global industry benchmarking and local categorization in social media, Socialbakers is the most versatile, complete service of its kind. Facebook has awarded Socialbakers 3 Preferred Marketing Developer badges in recognition of its capabilities.

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