Redefining radio advertising with programmatic audio

| January 13, 2017

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Alex Rahaman, VP Programmatic at Sizmek writes about radio advertising alongside programmatic audio.The development of programmatic ad buying and selling has revolutionised digital media across most formats, from display to video, desktop to mobile – and it’s about to become a powerful force in digital radio and music streaming services too. Perhaps even more surprising, programmatic radio advertising may have a widespread impact on how advertisers attribute campaign success in the future In this digital age, the majority of consumers travel with a laptop, iPad, smartphone or all three. These devices are commonly used to stream music, live radio or podcasts, particularly during commutes on public transport. It often seems everyone on the tube, bus or train has headphones on. This isn’t a new concept, 20 years ago consumers had the Walkman with its built-in radio, but those were nowhere near as ubiquitous as smartphone and earbuds are today.

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