Reduzindo Custos com a DocuSign - Guia de instrucao

Reduzindo | February 5, 2020

article image
Menos papel, Mais receita! Ajude a sua empresa a reduzir despesas desnecessárias com alguma dicas simples do eBook. Você descobrirá como a transformação digital da DocuSign pode ajudá-lo a ter sucesso, reduzindo custos com papel e aumentando a velocidade de assinatura. Como por exemplo a Yamaha, cujas despesas de entrega caiu e

Spotlight

Appco Group Asia

Appco Group is Asia's leading face-to-face marketing company. With global reach and local knowledge, we speak to more than one million people every day and deliver hundreds of thousands of new customers for our blue chip and charity client base through our network of 2,000 independent contractors in the field across the region.

OTHER ARTICLES

Discover the Top Perks of LED Advertising

Article | February 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

Read More

YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

Read More

Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

Read More

Coronavirus could cost U.S. advertising industry billions

Article | March 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

Read More

Spotlight

Appco Group Asia

Appco Group is Asia's leading face-to-face marketing company. With global reach and local knowledge, we speak to more than one million people every day and deliver hundreds of thousands of new customers for our blue chip and charity client base through our network of 2,000 independent contractors in the field across the region.

Events