Research Shows You Get The Best Results If...

DAVE BROCK | August 8, 2018

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Marketing and sales are very data-driven or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn. Customers respond best if you only ask 4 questions in discovery calls, If you use these words.customers respond better than if you use these words. And never, never, use these words. Call prospects on Tuesday mornings in these hours, or Thursday afternoon in these hours, and you are guaranteed to reach the customer, You have to touch prospects 12 to 14 times, though 1.7 channels to get them to respond. Top performers lead with insight, Salespeople using this tool, outperform salespeople who are not using this tool by 47%, 98.7% of the highest performing sales people brush their teeth every day and pee at least once a day. (These are conclusions we’ve come to in an ongoing multi-year study of top performers.) It seems the trick is, if you just do any of those things, you are guaranteed to be a top performer, and if you do several, it’s a slam dunk, you might as well make your reservations to the Golden Circle! We are left to believe, all we have to do is ask no more than 4 questions, and we are in.

Spotlight

Acronym

Established in 1995 and distinguished as the current Search Agency of the Year, Acronym continues to offer world-class keyword-driven marketing services for blue-chip clients. Privately funded and founded by Anton Konikoff, Acronym employs over a 100 Search Marketing experts worldwide. From our headquarters in the iconic Empire State Building in New York City, Acronym manages campaigns in over 70 countries and dozens of languages. We also have offices in London, Singapore and various other locations that help us to execute global search campaigns. Our client roster consists of mid-size organizations in localized regions to large enterprise brands across virtually all verticals, from travel and healthcare to business technology and retail. We specialize in Organic SEO, Paid Search, Social Media, Affiliate Marketing, Usability Consulting, and Deep-Dive Analytics.

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Acronym

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