Rewarded Video Ad Space Setup

|

article image
Learn how to set up a rewarded video ad space for your app.

Spotlight

PJA Advertising + Marketing

WE HELP SELL AMAZING THINGS TO THE WORLD'S TOUGHEST BUYERS We help marketers in innovation-driven categories like healthcare and technology create unexpected and engaging campaigns that close the gap between brand and buyer. Put simply, we find excitement and insight in places others might miss. PJA is a full-service digital ad agency. We see our role as living at the intersection of data and creativity. There are the things we create, such as advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market. Making life better for buyers. And promoting things our clients do better than anyone else. Regardless of technology or medium, it’s the challenge of finding the inspiring story and bringing it to life in unignorable ways that brings us to work every day.

OTHER ARTICLES
AD NETWORKS

Pinterest partners with Rakuten Advertising to monetize Idea Pins

Article | July 29, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

Read More

How Innovation and Ads Can Save Your Business during COVID-19

Article | July 29, 2021

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

Read More

Microsoft Advertising expands UI redesign to more pages

Article | July 29, 2021

Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, the Manager Account Overview page will be the new default landing page in the new look.To start, it features four “insights tiles,” as shown in the screenshot above: Performance, Top changes: Accounts, Accounts and Devices.

Read More

Channel 4 slashes content budget owing to advertisement revenue drop

Article | July 29, 2021

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

Read More

Spotlight

PJA Advertising + Marketing

WE HELP SELL AMAZING THINGS TO THE WORLD'S TOUGHEST BUYERS We help marketers in innovation-driven categories like healthcare and technology create unexpected and engaging campaigns that close the gap between brand and buyer. Put simply, we find excitement and insight in places others might miss. PJA is a full-service digital ad agency. We see our role as living at the intersection of data and creativity. There are the things we create, such as advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market. Making life better for buyers. And promoting things our clients do better than anyone else. Regardless of technology or medium, it’s the challenge of finding the inspiring story and bringing it to life in unignorable ways that brings us to work every day.

Events