RICH MEDIA MOBILE ADVERTISING WHITEPAPER

| March 8, 2010

article image
The purpose of this whitepaper is to educate the industry about the Rich Media Mobile Ad units that are available for use in mobile advertising. This whitepaper includes definitions, attributes and examples of Rich Media Mobile Advertising that are currently being used in the marketplace. The scope of this whitepaper does not include branded Rich Media Applications and Games. This whitepaper is intended to encourage experimentation with Rich Media Mobile Ad Units, and invites companies to share best practices with the MMA’s Mobile Advertising Committee to influence future Rich Media Mobile Advertising Guidelines.

Spotlight

JPL

JPL is one of the Mid-Atlantic's largest full-service, integrated, marketing agencies. We provide strategic thinking and creative execution across brand, digital, demand generation, marketing, advertising, video production and internal communications. Founded in 1989, JPL is a member of the American Association of Advertising Agencies (4A’s). Our clients include leading regional, national and global organizations.

OTHER ARTICLES

Apple Now Allows Push Notification Advertising

Article | March 4, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

Read More

Advertising industry leads on work from home push

Article | March 4, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

Read More
AD NETWORKS

Pinterest partners with Rakuten Advertising to monetize Idea Pins

Article | March 4, 2020

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

Read More

Marketers Need to Invest in Detailed Geo Targeting Now

Article | March 4, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

Read More

Spotlight

JPL

JPL is one of the Mid-Atlantic's largest full-service, integrated, marketing agencies. We provide strategic thinking and creative execution across brand, digital, demand generation, marketing, advertising, video production and internal communications. Founded in 1989, JPL is a member of the American Association of Advertising Agencies (4A’s). Our clients include leading regional, national and global organizations.

Events