Rocket Fuel Among Industry’s First to Announce Integration with Marketo Ad Bridge

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Your first-party data includes some of the richest, most valuable audience segments you’ve got. Through a partnership between Marketo and Rocket Fuel, the analytical prowess of AI can help marketers use it to establish personalized one-to-one touchpoints with customers and prospects across both paid and owned channels.

With Marketo Ad Bridge, Marketo customers can leverage Rocket Fuel to automate marketing decisions that prospect, target, and reactivate prospects and customers with highly relevant ads. In real time, Rocket Fuel’s AI-powered decisioning engines consider data flowing back and forth from Marketo to the customer to learn from consumers’ interactions and to improve campaigns accordingly. The result enables these actions to inform and predict the next interaction so that each touchpoint becomes progressively more personalized, guiding consumers ever-closer to conversion.

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FP7

FULL SERVICE ADVERTISING AGENCY. Established in Beirut in 1968. Flagship agency of the MCN group. FP7 is the largest regional ad agency network. Part of McCann Worldgroup. Previously known as Fortune Promoseven.Has 15 offices across 13 countries. Services include fully integrated marketing solutions, advertising, digital and production. The agency is a multi award winner including several Cannes Golds.

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3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | June 21, 2021

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Google play movies may offer hundreds of free movies with ads

Article | June 21, 2021

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

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How proximity marketing and advertising can help you save the high road

Article | June 21, 2021

When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the end unsuccessful to just take off. Google’s beacon process has loved additional results and created an open up-supply natural environment for builders. Regardless, beacons have not taken around the promoting world in the way so several predicted, nevertheless, some of the world’s biggest makes are redefining the purchaser knowledge with proximity promoting – with or with no beacons.

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Is customer experience enhanced by branding e-commerce shipping boxes?

Article | June 21, 2021

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

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Spotlight

FP7

FULL SERVICE ADVERTISING AGENCY. Established in Beirut in 1968. Flagship agency of the MCN group. FP7 is the largest regional ad agency network. Part of McCann Worldgroup. Previously known as Fortune Promoseven.Has 15 offices across 13 countries. Services include fully integrated marketing solutions, advertising, digital and production. The agency is a multi award winner including several Cannes Golds.

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