Schnell und effizient mit dem richtigen Stock-Dienst

Schnell | October 9, 2019

article image
Als Leiter einer Kreativabteilung umfasst Ihr Job mehr, als nur Konzepte zum Leben zu erwecken. Sie müssen ein Team führen und die Zufriedenheit der Kunden sicherstellen. Ideen müssen entwickelt, Materialien erstellt und Kampagnen verwaltet werden – termingerecht und markenkonform. Im Idealfall entwirft, fotografiert und designt

Spotlight

Bloom Marketing

Bloom Digital Marketing is a search engine marketing agency located in Vancouver BC. We specialize in SEO, PPC, Social Media, Google Analytics and Web Site Content Writing. Bloom is a Google Adwords Qualified Company. Founded in 2006, Bloom Digital Marketing works with small, medium and large companies in the financial, travel and hospitality, e-commerce, consumer products, B2B and other industries.

OTHER ARTICLES

Channel 4 slashes content budget owing to advertisement revenue drop

Article | April 9, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a slump in the advertising revenue by 50% in the coming two months. It was estimated that Channel 4 was left with finances for six months only without having to make any cuts. The management of the broadcaster that includes Ian Katz, the director of programs as well as Alex Mahon, the chief executive will be taking a pay cut of 20% and will also not be receiving any bonus. Channel 4 also made an announcement that about 10% out of over 900 staff are expected to be furloughed.

Read More

PPC on a budget: Digital advertising for charities

Article | March 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

Read More

What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

Read More

Digital Billboard Brand Marketing Budget & Strategy

Article | April 6, 2020

Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Facebook for the day, that’s $20. On Instagram is $20. If you want to be on YouTube, that’s another $20. And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust. Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”). You’re covering all areas. Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.

Read More

Spotlight

Bloom Marketing

Bloom Digital Marketing is a search engine marketing agency located in Vancouver BC. We specialize in SEO, PPC, Social Media, Google Analytics and Web Site Content Writing. Bloom is a Google Adwords Qualified Company. Founded in 2006, Bloom Digital Marketing works with small, medium and large companies in the financial, travel and hospitality, e-commerce, consumer products, B2B and other industries.

Events