Screenvision's ceo on why advertisers should take a look at in-theater advertising

JESSICA WOHL | October 10, 2019

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Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision. “The audience is a uniquely engaged audience,” Partilla told Ad Age on the sidelines of the Association of National Advertisers’ “Masters of Marketing” conference in Orlando this month. Clearly, as the CEO of a company that runs ads on roughly 15,000 screens at more than 2,500 theaters, Partilla is eager to see more marketers add in-theater ads to their media plans.

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