SEO IN 2018

| March 7, 2018

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SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

Spotlight

Xebec Communications Pvt.Ltd.

Xebec is an Ideas, Design and Branding company offering integrated marketing solutions with digital and technology at its core. The Company is 25 years old and has offices in Mumbai, Pune, and Bangalore.Experience in handling Finance, Retail, Education, IT, Services, Hospitality, Travel & Leisure and B2B.

OTHER ARTICLES

Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 30, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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The technology tightrope setup by brand experience

Article | March 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

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Nintendo dominates gaming industry TV advertising in February

Article | March 8, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

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How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Spotlight

Xebec Communications Pvt.Ltd.

Xebec is an Ideas, Design and Branding company offering integrated marketing solutions with digital and technology at its core. The Company is 25 years old and has offices in Mumbai, Pune, and Bangalore.Experience in handling Finance, Retail, Education, IT, Services, Hospitality, Travel & Leisure and B2B.

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