Shortcut Guide to Creating SEO Content

ASHLEY POYNTER | August 19, 2018

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It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness. Understanding the process of creating SEO content is a good place to start. Google has noted that ‘content’ is a top ranking factor, but many are confused about what makes “good” content when it comes to SEO. Rather than just churning out unfocused content, businesses should focus on creating high-quality SEO content. Your first priority should be to create high-quality content that is written especially for your target audience. It should address their questions, discuss potential pain points, educate on relevant topics, and help your audience solve problems. This requires research and foundation-setting, including building an audience persona. An audience persona can help you determine what type of content and topics your target is searching for as well as their biggest pain points and motivations. From there, you can determine the best types of content to produce (white papers, blog posts, guest posts, infographics), as well as where to promote and distribute content (social channels, email, industry publications, etc.) Strive to cater to your audience’s preferences.

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The Trada Marketplace is the only truly performance-based paid search solution for companies advertising on Google and Yahoo/Bing. When you launch a campaign in Trada, we assign highly specialized online advertising experts to your campaigns, and they do the work on your behalf: constantly researching, analyzing and optimizing. The best part? They are paid when they beat your goals, so all work is designed to get YOU results.

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