Should You Let Google Manage Your Ads Account?

ANDY KING | April 4, 2019

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Earlier this year, Google started telling advertisers it’s going to take a more hands-on approach with its Google Ads management. In late January, the search giant sent out an email to certain account holders, explaining that its Google Ads reps will start optimising their accounts for them – unless they specifically opt out.

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Cadent

Cadent is a leading provider of media, advertising technology and data solutions for the pay-TV industry. Cadent Network, the company’s media services division, provides an efficient national television media solution for advertisers across cable and broadcast. Cadent Technology helps the pay-TV industry monetize video delivered to any screen at any time and is deployed globally at the world’s largest service providers such as Charter, Comcast, Time Warner Cable, Liberty Global, Rogers Communications, and Bright House Networks. Cadent is privately held, and backed by Lee Equity Partners. The company is headquartered in New York, NY with offices worldwide.

OTHER ARTICLES

How to Use Forced Bold Text in Google Search Ads

Article | March 18, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty simple to enable, but what can it accomplish? I delivered a statistically significant amount of ads in direct A/B tests to determine this. In these tests, I ran identical copy, and landing pages against each other with bold text in one version, and not the other variation. I set ad rotation to distribute evenly and used manual CPC bidding without enabling Enhanced CPC bidding. This delivered an 11.3% overall increase in click-through rate and no measurable impact on conversion rate.

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How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Why are high performance websites crucial for SEO?

Article | January 19, 2021

Search engine optimization is one of the most important subdomains in digital marketing where organisations try to get visitors from search engine ranking pages to their website. The most vague approach by businesses is to just post content on their website, create backlinks of it and expect to rank number one on the targeted keywords. However the reality is that search engines consider a lot of factors in ranking a web page such as website’s loading speed, responsiveness for mobile device compliance, good user experience, rich snippets, keyword frequency in content, interest of visitors in content and then comes in the turn for backlinks and domain authority. Why SEO is Mandatory for Websites? SEO requires continuous efforts everyday due to 3 major factors. First is search engines rank the latest content on top most position at first and later on adjust the rankings according to other parameters. The second issue is changes in google’s algorithm bi-yearly which has the tendency to suppress the rankings of all web pages of a website. The third is your competitors who are creating better content to outbeat your website. We need to understand that a business can put in limited efforts on content marketing and backlinking, depending on their budget. The above mentioned factors are continuously vanishing the results derived from their previously made efforts so the high performance websites, customizations and rich snippet integration to ramp up the performance of complete websites. In one of our previous experiences we have seen web pages jump up from 3rd page of google search to 1st page in a day after deploying a faster version of the website. The initial journey of SEO can be done placidly with content management systems initially but later on comes the saturation point where to procure more traffic either we have to increase workforce or add more integrations. These integrations are very costly on a content management system for a website with huge user traffic that’s why such businesses should build their custom websites and get access over source code. To do so they can outsource the project to a software development company, hire developers from an offshore company or hire their own in house developers. One more factor that contributes in converting leads to customers is user experience which can only be improved with tracking user behaviour, user feedback and testing new UI improvements done on the basis of suggestions. The same journey is followed with any new functionality built after users demanded it via feedback. The above mentioned points suggest the conclusion that high performance websites and technical teams can help businesses to derive exponential growth in traffic if the SEO and technical team work hand in hand.

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Microsoft Advertising expands UI redesign to more pages

Article | March 30, 2020

Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, the Manager Account Overview page will be the new default landing page in the new look.To start, it features four “insights tiles,” as shown in the screenshot above: Performance, Top changes: Accounts, Accounts and Devices.

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Spotlight

Cadent

Cadent is a leading provider of media, advertising technology and data solutions for the pay-TV industry. Cadent Network, the company’s media services division, provides an efficient national television media solution for advertisers across cable and broadcast. Cadent Technology helps the pay-TV industry monetize video delivered to any screen at any time and is deployed globally at the world’s largest service providers such as Charter, Comcast, Time Warner Cable, Liberty Global, Rogers Communications, and Bright House Networks. Cadent is privately held, and backed by Lee Equity Partners. The company is headquartered in New York, NY with offices worldwide.

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