Advertiser Platforms
Article | March 12, 2024
There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.
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Advertiser Campaign Management, CMO Strategy
Article | June 3, 2024
The world is changing every minute and so is the structure of business and marketing tactics. Digital advertising has changed drastically over a period and is growing at a break neck speed. Although native advertising is at a nascent stage, it is a popular, creative, authentic, interactive, and engaging form of advertising.
Native advertising is also called paid content or sponsored content. Gone are the days when native advertising was just a buzz word. Today it is the new marketing reality. Native content marketing has winged its way into emails, e-commerce platforms, social media platforms (Facebook, Instagram), video sites. Social media ads, recommended ads, and promoted search results are a few examples of well-known native ads. Native ads are cohesive with the content on the page and ingest themselves very well with the design and look of the page.
Many online marketers are turning to native advertising that eases the opportunity of connecting to their users in the format they are comfortable with, such as articles, videos, and infographics. Native ads normally do not look like ads. They look like a part of the content in a user’s viewable area.
Media companies like The New York Times, BuzzFeed, The Atlantic, and The Wall Street Journal are few examples that invest in native content advertising.
Native advertising is the driving force leveraging advertising strategy. As per the Native Advertising Institute, by 2021, the revenue from native advertising is expected to increase by 46%.
Types of Native Advertising
There are various types of native advertising that publishers may offer on their sites. They may offer a few or all of these:
In-stream
In stream ads are the ads put in before, during or after the streaming of any video, music, and animation that the consumer has requested. In-stream ads termed as pre-roll, mid-roll, and post roll. In-stream ads are most commonly visible on YouTube.
In-article
In-article are the ad formats that helps you to put native ads between the paragraphs of the pages. These articles are optimized by google for better performance. They blend well and provide a better experience of the readers.
Content recommendation
Content or product recommendation provide you with personalized content or product recommendation based on data collected about user’s online behavior. Offering better effortless customer journey.
Commerce
Native video
Native videos are the in-feed videos that are created and uploaded on various social networks. Facebook, , YouTube, and Twitter are most widely used platforms for native video.
Custom formats
Custom native ads are developed by brand itself. Custom ads are user-defined allowing you to define your variable.
In-mail
There are two ways of In-mail native advertisements, they are one-off long-form and programmatic. Native email marketing will boost KPIs.
Sponsored content
Sponsored content naturally blends in with content on the webpage but is marked as “sponsored” within the ad.
What Does Native Advertising Look Like?
In Feed Ads
In Feed native ads are slipped between the content allowing the readers to view them easily and with less effort. Example of in-feed ads are the ads that appear in your newsfeed on social media and news sites (Facebook, Buzzfeed)
Search & Promoted Listings
Search and promoted listings appear at the top of your Google search results or in the side bar increasing the product visibility and sales. Search and promoted listings are fee-based advertising services.
Content Recommendations
These are the articles that appear at the bottom of the webpage. This is a great way to increase the audience and attract new leads. Content recommendations are the personalized articles keeping the target audience in mind.
Best Practices of Native Advertising
Content is King
Content plays a key role in native ads for engaging the audience and comes in different shapes and sizes. Developing an innovative format for delivering quality content such as short snappy text, animations, infographics, videos, carousels of images, will earn you higher ROI. Customers are likely to return to your site without any native medium advertising. Successful native ads are colorful, easy to read, and stand out among other content around the same page.
Keep Native Advertising Programmatic
Partner with a top-notch premier content house to stand out. Keep native advertisements programmatic. Programmatic help brands make the most of micro-moments. In Programmatic advertising, automated technology is used for buying advertising space allowing advertisers to make native ads more relevant to potential customers. In the traditional buying media process, advertisers have less control over buying the placement. Native advertising can achieve higher engagement and conversion with the programmatic platform.
Native Ads Placement Smarter
Native ads are embedded onto the webpage much like the publisher's editorial. It is best practice to let the ad be on the same page for several days so that the potential customers come back to the website to have a look at it.
Keep it Personal
Keep your ad copy simple, interactive, and direct to connect with the audience. Try to call out the problem-solving content to make people feel identified and easily relatable with the solution. Keep content personal and relevant to increase engagement. The copy that is simple is more persuasive. Write ad copy as though you are speaking to your audience.
The Rise in Video Popularity Trend
Generating high-quality content that educates and entertains at the same time is far more effective in building long-term customer relationships. Video happens to be one of the successful formats of native content marketing. Video content accelerates the engagement of customers and the revenue earned from native video advertising. One of the successful ad trends is interactivity. Video content being interactive creates a sense of personal touch and leads to word-of--mouth marketing.
Targeting the Right Way
The success of any campaign largely depends on sites, audiences, and gadgets. Gather your user’s information through tools and analytics to decide your audience. Emphasizing the need of the audience is important to maintain the foundation of native advertising. Knowledge about the audience will ensure you target the right audience on the right native advertising platform. According to a recent study, click-through rates on native ads are higher on mobile devices.
How Does Native Advertising Work?
The most inevitable question arising to any advertiser’s mind is whether there is sustainable growth for native content marketing? Well the answer to this is very positive. Native advertising works in terms of demand and supply. Publishers fall under the supply category looking out for ads to monetize their site and advertisers fall under the demand category reaching an audience to generate promotion, sales, and lastly leads. The brand pays on a native advertising platform of their choice for the placement of their content. Selecting the right platform is an essential step of native ads. Once the content is created and approved, it will be tagged by saying something like, “Advertisements”, “Paid advertisement”, “Sponsored”, or “Recommended” to create transparency within native advertising platforms.
Frequently Asked Questions
What is native advertising?
Native advertising is a paid content that mimics the design of the platform upon which it is published. Native ads are commonly visible on most of the social media platforms (Facebook, Instagram, Twitter, LinkedIn) but are also seen on websites. They function differently from advertorials. Native advertisements blend perfectly with web page organic content therefore are not jarring.
Why native advertising is important?
Native advertisements bring brands and customers together on a single page by better targeting and using personalization technology, making it more engaging. Native advertising content has a longer shelf life and reaches the target audience through trusted channels. It generates higher CTR, boosts conversions, and creates higher sales for your website and company.
What is an example of native advertising?
Media companies like BuzzFeed, The New York Times, The Wall Street Journal, The Atlantic, Instagram filter, Nickelodeon, and social media ads are a few popular examples of native advertising that have invested in the creation and distribution of native advertisements on their respective platforms on behalf of the brands.
Why is native advertising so successful?
The success of native advertising heavily depends on the relevant and engaging content, better received by target customers. Native ads are viewed 53% more than other banner ads. Native content is cohesive, blends smoothly with the organic content so they do not appear as ads, making people inclined to view them more and consume them. Native ads are worth the hype provided used correctly and created and promoted the right way.
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Advertiser Platforms
Article | March 18, 2024
Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.
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Advertiser Platforms
Article | March 12, 2024
Mastering the art of efficient quoting with the guide to selecting and implementing quote management solutions helps propel your business into a new era of customer engagement and revenue growth.
1. Introduction to QMS
A quote management system is a pivotal process in today's competitive sales and customer service industry, offering a dynamic solution for organizations aiming for sales excellence. As a sophisticated sales quoting software, QMS enables teams to create, manage, and dispatch quotes efficiently and accurately, addressing the critical need for timely and precise client communication. Beyond mere quoting, it offers comprehensive functionalities, including integration with CRM and ERP systems, customization based on customer requirements, and lifecycle management of quotes. Automating the quoting process enhances accuracy, speeds up sales cycles, improves customer experiences, and fosters better sales management, making QMS an indispensable asset for achieving superior sales outcomes.
2. How to Choose the Right Quoting Software Tools
Selecting the ideal quote management tool is pivotal for enhancing your sales operations, ensuring precision and accelerating deal closures. Below are the best practices for selecting quotation management tools for businesses:
Conduct a comprehensive needs assessment:
Outline the existing quote creation, approval, and customer communication procedures.
Pinpoint areas prone to errors or inefficiencies
Scalability factor to accommodate future business expansion
Compile a checklist of key features:
Look for tools that integrate effortlessly with existing CRM and accounting systems.
Prioritize tools with intuitive and personalized interfaces to minimize training time.
Opt for features that automate repetitive tasks, enhancing efficiency.
Every tool below will have critical features they provide to shortlist them.
Analyze pricing and ROI:
Compare subscription fees versus one-time costs and assess scalability.
Measure potential time savings and conversion rate improvements against the tool's cost.
Consider additional expenses, such as training or add-on features.
Experience tools via demos and trials:
Request guided demos to witness the tool's capabilities.
Test the software within your operational context to gauge fit and effectiveness.
For this, every tool described has an image of the dashboard below to give a clearer idea of the tool interface.
5. Top Tools That Provide Quote Management Software
1. Paperless Parts
Paperless Parts, backed by OpenView, is a Series B SaaS company revolutionizing the digital era for custom part manufacturers. This cloud-based platform is engineered to augment revenue and expand business opportunities for manufacturers by leveraging patented technology and a proprietary geometry engine. By seamlessly integrating with ERP systems, Paperless Parts elevates the quoting process, enabling manufacturers to quickly identify manufacturability issues, generate quotes, and process orders across various production processes such as additive manufacturing, sheet-metal fabrication, and CNC machining.
The platform's distinct advantages include:
Speeding up the Quoting Process: Respond to requests 6x faster with fewer clicks.
Enhancing Profitability: Secure more business with rapid, consistent quotes.
Reducing Manual Labor: Focus estimators on high-value tasks, minimizing busy work.
Centralizing Data: Maintain all critical information on a unified, searchable platform.
Guaranteeing Security: Adherence to ITAR registration, with 100% US-based support and GovCloud hosting.
2. PandaDoc
PandaDoc is one of the best quoting software tools designed to empower businesses to close more deals with greater efficiency and less manual effort. The platform streamlines the quoting process by integrating seamlessly with product catalogs and enabling tailored pricing strategies, thus enhancing the quoting and buying experience. This software simplifies the creation of personalized quotes with features like drag-and-drop editing and direct CRM information import, ensuring each quote is uniquely suited to the prospect's needs.
Key features of PandaDoc include:
Speedy quote creation with drag-and-drop functionality eliminates the need for spreadsheets and manual calculations
Customizable pricing options for fast, complex quote generation
CPQ (Configure, Price, Quote) tracking with powerful analytics for pipeline visibility
Same-day deal signing and secure online payment options
ESIGN and UETA compliance, HIPAA compliance, and SOC 2 Type II certification for security
3. FastSpring Interactive Quotes
One of the best quote management software companies, FastSpring has redefined online sales for SaaS, software, and digital product companies through its comprehensive go-to-market platform. The tool helps streamline the sales process by managing all payment needs, from checkout to taxes, enabling businesses to expand their reach globally. FastSpring IQ, the interactive quoting tool, accelerates deal closures by offering real-time analytics, eSignatures, payments, and CRM integrations, all within a modern, spreadsheet-free environment.
Features of FastSpring IQ include:
Configurable Quotes: Customizable quotes with intuitive design facilitate live demos or direct proposals to prospects
Variable Pricing: Flexible pricing options that cater to diverse customer needs
Deal Insights: Real-time notifications and analytics on client interactions with proposals
eSignatures: Streamlined approval processes with integrated electronic signatures
Integration: Seamless connectivity with CRM systems, consolidating pricing, quoting, and sales tools
Interactive Quotes: Eliminates the need for traditional, time-consuming sales documentation, offering a dynamic and engaging buyer experience
Real-time Analytics and Payments: Provides insights into client engagement while allowing immediate payment options, enhancing the sales cycle's efficiency
4. Zilliant
Zilliant empowers businesses to place pricing at the core of their strategy with its comprehensive suite of cloud-native CPQ, price management, and optimization, along with revenue intelligence applications. Leveraging advanced data science and a commitment to customer success, Zilliant offers unmatched ROI, swift value realization, and superior client satisfaction. The company specializes in navigating complex B2B pricing and sales puzzles — ensuring that its clients, spanning industries like manufacturing and distribution—achieve significant returns and confidently address their pricing and sales challenges.
Key offerings and features include:
Efficient Data Management: Streamlines the pricing process by consolidating and processing large volumes of data, enabling an agile response to market dynamics
Advanced Reporting: Offers deep insights through robust reporting tools, facilitating strategic pricing decisions
Time Efficiency: Reduces manual workload with automated and scalable price management solutions, accelerating proposal responses and price updates
Enhanced Security: Provides a secure, cloud-native platform, ensuring data integrity and reliability
Comprehensive Price Management: Addresses all facets of B2B pricing, including list, matrix, negotiated, and agreement-based pricing, through an intuitive interface
AI and Data Science: Utilizes cutting-edge AI models to identify growth opportunities and optimize pricing strategies for maximum impact
5. 360insights
360insights is a trailblazing partner engagement and business optimization powerhouse dedicated to transforming the complex dynamics of channel ecosystems for brands worldwide. By driving tangible growth through advanced SaaS-based platforms, 360insights facilitates the orchestration of intricate partner networks while optimizing promotional expenditures across various incentives. Serving a roster of over 300 globally recognized brands, the company leverages incentive management and ecosystem orchestration, complemented by a potent analytics engine, to foster the indirect business sector's expansion.
Key features of 360insights include:
Powerful Analytics: Delivers deep insights for informed decision-making and optimization of promotional strategies
Global Support: Offers support in over 74 countries, ensuring a wide-reaching impact
Platform Agnosticism: Ensures seamless integration with existing CRM, ERP, CPQ, eCommerce, or portals
Dynamic Product Bundling: Enables flexible product combinations to enhance sales without diluting margins
Enhanced Quote Efficiency: Reduces quote lead times through automated configurations and pricing
6. GetAccept
GetAccept's digital sales room is revolutionizing how revenue teams engage with buyers, from the initial opportunity to the final signature. This platform, among the top quote management software platforms, is designed to enhance win rates by offering a deeper understanding of and engagement with prospects. With its state-of-the-art configure, price, quote (CPQ) solution, GetAccept empowers sales teams to effortlessly create and dispatch professional, precise proposals, streamlining the sales cycle and enhancing efficiency. This tool integrates with business applications, making it a versatile addition to any tech stack and allowing for an error-free, time-saving, personalized quoting process.
Key features include:
Comprehensive Digital Sales Room: Increases win rates through better buyer engagement and understanding
Efficient CPQ Solution: Allows for quick creation of professional proposals with accurate quotes and pricing
Personalization: Tailors pricing tables to the buyer's specific needs, enhancing the customer experience
Time-saving and error-free: Automates the quote creation process, reducing manual data entry and associated errors
Seamless Integration: Compatible with over 500 integrations, including major CRMs, ensuring flexibility and ease of use
7. PracticeSuite
PracticeSuite, in the Revenue Cycle Management (RCM) and Electronic Health Record (EHR) solutions industry, empowers practice administrators and medical billers. This innovative system proactively safeguards against revenue leakage by alerting users to deviations from revenue cycle best practices, ensuring a 'pro-action' stance rather than reactive measures against financial loss.
Key features of PracticeSuite include:
Comprehensive RCM Tools: Streamlines revenue management from patient payments to final insurance reimbursement
Real-Time Transparency: Offers immediate insights into billing performance with up-to-the-minute dashboard reporting
Seamless Integration: Compatible with over 500 integrations, facilitating effortless connectivity with major CRM and ERP systems
Customer-Centric Updates: Prioritizes user feedback, with 100% of software updates reflecting client needs
8. Kaon High-Velocity Marketing Platform
Kaon Interactive provides solutions for complex sales and marketing challenges for B2B companies. Its interactive applications amplify customer engagement and understanding, simplifying the complexities that often overwhelm businesses. With its unique blend of technology, it transforms how businesses convey their value propositions across customer touchpoints. Its applications, built on an advanced technology platform, support real-time deployment across devices and platforms, both offline and online. This ensures marketing efficiency and proves to be an essential tool for sales success, regardless of product complexity or market volatility.
Key features of Kaon Interactive include:
Interactive Engagement: Elevates buyer interaction with customizable 3D product tours and applications
Comprehensive Digital Solutions: Offers a suite of applications for sales acceleration, marketing efficiency, and value differentiation
Agile Platform: Supports dynamic and real-time application updates to reflect evolving product portfolios and marketing stories
Seamless Integration: Ensures compatibility with over 500 integrations, facilitating incorporation into existing CRMs and marketing channels
9. Tacton CPQ
Tacton, a trailblazing SaaS provider, revolutionizes the sales process for manufacturers of complex products through its acclaimed Configure, Price, Quote (CPQ) software. Esteemed by Gartner as a leader in the CPQ Application Suites Magic Quadrant, Tacton provides unparalleled product configuration and visualization capabilities. Tacton stands at the forefront of CPQ solutions, which are distinguished by its dedication to customer success, continuous innovation, and global support network. For businesses seeking to transform their sales processes and accelerate revenue growth by selling complex products more effectively, Tacton offers a proven, advanced solution.
- Industry-Leading Sales Quoting and CPQ Software: Recognized for advanced configuration and visualization, simplifying complex product sales.
- Quote and Document Generation: Facilitates easy creation of accurate, branded quotes for complex services.
Automated Quoting: Streamlines quoting, enhancing speed and accuracy for B2B deals
Data-Driven Accuracy: Ensures quotes reflect the latest product options, prices, and terms using validated data
Rapid Quote Generation: Allows instant quote creation and modification, increasing sales rep productivity
Detail-Rich Early Quoting: Provides detailed offerings early in the sales process, including pricing adjustments
Flexible Quoting and Collaboration: Facilitates quote adjustment and collaboration with customers for streamlined buying
10. ProPricer
Cash Flow Pro from ProPricer offers a revolutionary approach to managing business finances, combining algorithm-driven cash flow forecasting with data-supported insights to enhance financial processes. This advanced tool, one of the best quoting software to save time, empowers organizations to unlock their full financial potential, facilitate data-driven decisions and foster sustainable success. With Cash Flow Pro, businesses can expect a suite of benefits designed to transform their financial management practices. ProPricer's proven performance in increasing productivity by 30% and its adoption by leading defense contractors and government agencies underline its indispensability in government procurement processes.
In parallel, the narrative around ProPricer highlights its efficacy in government proposal management software, emphasizing its capacity to streamline the cost proposal development process through:
Efficient Data Management: Consolidates historical pricing data for easy access, enhancing proposal accuracy
Advanced Reporting: Facilitates detailed data analysis and presentation, crucial for meeting specific government proposal standards
Time Efficiency: Reduces the time spent validating pricing formulas, allowing for quicker proposal submissions
Enhanced Security: Ensures the integrity of pricing structures and data through secure database management
6. Final Thoughts
The diverse ensemble of tools promises the trajectory of the future of advanced quote management systems. These platforms, distinguished by their individual functionalities and attributes, exemplify a collaborative effort to mechanize and optimize the sales procedure for enterprises spanning diverse sectors. With the ongoing challenges businesses face in selling intricate products and services, there will probably be a greater incorporation of intelligence and data analytics into these tools.
This integration would result in quote management solutions that are even more predictive and personalized. By undergoing this transformation, sales teams will be able to provide customized customer experiences with unparalleled effectiveness, thereby stimulating revenue expansion and nurturing enduring customer connections in the era of digitalization.
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