Simpli.fi Launches Online Attribution for OTT/CTV Advertising

| March 18, 2020

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Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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Leighton Interactive

We’re an idea factory, but that isn’t what makes us different. Our uniqueness among advertising and marketing firms is the fact that we not only do what we say, we prove that it works. Quantifiable, objective, meaningful results, in other words, designed to grow our clients’ businesses and help build our community’s economy. How? By defining what success will look like—and how it will be measured—before we begin. That way, whether it’s increased sales or improved leads, we know how things will work in the end.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

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Benefits of using advertisement banners

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Spotlight

Leighton Interactive

We’re an idea factory, but that isn’t what makes us different. Our uniqueness among advertising and marketing firms is the fact that we not only do what we say, we prove that it works. Quantifiable, objective, meaningful results, in other words, designed to grow our clients’ businesses and help build our community’s economy. How? By defining what success will look like—and how it will be measured—before we begin. That way, whether it’s increased sales or improved leads, we know how things will work in the end.

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