Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience

| January 25, 2018

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Complex decisions are fraught with risk. To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks. Social media makes accessing these networks more efficient. New global research, conducted by IDC in February 2014, finds that online social networks play a vital role in the purchase process of 84% of the most senior B2B buyers. In the final stage of the purchasing process, when stakes are highest, online professional networks (e.g., LinkedIn) are the number 1 information preference of buyers.

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Prolific Interactive

Prolific Interactive is a mobile-focused product agency based in Brooklyn and San Francisco. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including SoulCycle, American Express, Saks Fifth Avenue, Scott's Miracle Gro, David's Bridal, Alex and Ani, Lilly Pulitzer and Sephora.

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Spotlight

Prolific Interactive

Prolific Interactive is a mobile-focused product agency based in Brooklyn and San Francisco. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including SoulCycle, American Express, Saks Fifth Avenue, Scott's Miracle Gro, David's Bridal, Alex and Ani, Lilly Pulitzer and Sephora.

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