Social media advertising

| November 17, 2017

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Social media first became a choice for marketers back in 2005, when Facebook launched its first advertising option. The medium has advanced in leaps and bounds since then, offering a reasonably low cost ad option to marketers, as well as the opportunity to reach a wide audience for little money as long as the ads are engaging enough.

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Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, content marketing and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG).

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How coronavirus is affecting advertising and marketing industry

Article | March 4, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | March 4, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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After spending more than $76 million on advertising, bernie sanders ends his white house bid

Article | March 4, 2020

Vermont’s senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting. According to the latest Ad Age Campaign Ad Scorecard analysis, led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG, Sanders spent just over $76 million on advertising in pursuit of the presidency from the start of his campaign through April 7, including advance spending—although Sanders and Biden had both drastically curtailed ad spending in recent weeks as the coronavirus pandemic escalated. Sanders’ spending, as tracked by Ad Age Datacenter, includes TV, radio, cable and digital across Facebook and Google properties. Unlike the other major Democratic presidential candidates, Sanders received no funding from political action committees.

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 4, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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Spotlight

Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, content marketing and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG).

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