Social Media Mistakes You Must ABSOLUTELY Avoid To Grow Your Digital Presence

| January 18, 2017

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Have you ever mounted a social media campaign that utterly failed? Were you able to identify the areas where your campaign fell short or did you just move on to the next post? If you moved on, you’re not alone. Many business executives don’t maximize their social media presence. As a consequence, they fail to take advantage of the world’s biggest consumer engagement platforms.

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GCG Marketing

Since 1973, GCG Marketing has been providing solid marketing solutions from right here in the Dallas-Fort Worth area. One of the ways we do this is by keeping the focus where it belongs: on the client. Every situation is unique, so we take the time to get to know you, your business and your industry before we do anything else. After all, we can't solve your marketing challenge if we don't truly understand your needs. The insights we gain through this research ensure that everything we produce - whether it's a marketing plan, advertisement, website or whatever else - is meaningful and effective. So feel free to look around, then let us know how we can be of service.

OTHER ARTICLES

Google to allow some coronavirus ads after broad ban

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Google purges 600 Android apps for “disruptive” pop-up ads

Article | April 2, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

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Digital Billboard Brand Marketing Budget & Strategy

Article | April 2, 2020

Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Facebook for the day, that’s $20. On Instagram is $20. If you want to be on YouTube, that’s another $20. And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust. Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”). You’re covering all areas. Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.

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Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

Article | April 2, 2020

With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives.

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Spotlight

GCG Marketing

Since 1973, GCG Marketing has been providing solid marketing solutions from right here in the Dallas-Fort Worth area. One of the ways we do this is by keeping the focus where it belongs: on the client. Every situation is unique, so we take the time to get to know you, your business and your industry before we do anything else. After all, we can't solve your marketing challenge if we don't truly understand your needs. The insights we gain through this research ensure that everything we produce - whether it's a marketing plan, advertisement, website or whatever else - is meaningful and effective. So feel free to look around, then let us know how we can be of service.

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