Social Media, Risk, and Policies for Associations

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From member engagement and volunteer management, to thought leadership and word of mouth marketing, social media is empowering associations and charitable organizations to accomplish more by leveraging relationships. With every passing month of writing and speaking, we have watched hundreds of association executives come to a very important, if somewhat scary, revelation. Engaging in social media requires a shift in the way associations view themselves and their relationships with members.

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AdRoll

AdRoll is a leading performance marketing platform with over 25,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the world's largest opt-in advertiser data co-op, the IntentMap™ with over 1.2 billion digital profiles. AdRoll’s goal is to build the most powerful marketing platform through performance, usability, and openness.

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