#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week

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In true Facebook fashion, the social network grabbed headlines this week with the announcement of an all-new social app for teens only. We'll give you all the details, plus warn you about the industry the social giant plans to take over next.

We'll also jump into why the Olympic Games indicate a big industry shift toward live-streaming, fill you in on which one of the major social players' engagement actually increased this year (it's a surprise!), and teach you how to gauge whether your Facebook ads led to an offline purchase.

Spotlight

Phase 3 Marketing and Communications

Founded in 2001, with offices in Atlanta, Charleston, Charlotte, Dallas and Nashville, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Phase 3 is a marketing services collective offering six Centers of Excellence.

OTHER ARTICLES

How coronavirus is affecting advertising and marketing industry

Article | March 4, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

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How to Use Forced Bold Text in Google Search Ads

Article | March 4, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty simple to enable, but what can it accomplish? I delivered a statistically significant amount of ads in direct A/B tests to determine this. In these tests, I ran identical copy, and landing pages against each other with bold text in one version, and not the other variation. I set ad rotation to distribute evenly and used manual CPC bidding without enabling Enhanced CPC bidding. This delivered an 11.3% overall increase in click-through rate and no measurable impact on conversion rate.

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | March 4, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020

Article | March 4, 2020

Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of Facebook Ads and you’re going to want to jump on this train before it leaves the station with your target market on it. You may be rolling your eyes, thinking about the trouble or lack of success that you’ve had with Facebook Advertising in the past. Don’t worry. We’re here to show you the ropes and help you put forth the absolute best Facebook Ads that will bring you tons of traffic and increase your conversions

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Spotlight

Phase 3 Marketing and Communications

Founded in 2001, with offices in Atlanta, Charleston, Charlotte, Dallas and Nashville, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Phase 3 is a marketing services collective offering six Centers of Excellence.

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