Take Your Digital Marketing Strategy to Print

JEREMY DURANT | August 14, 2018

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We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? It’s not, stay with me as I explain. However, we aren’t machines who function solely in a digital world (yet). As humans, we still prefer to have physical items that we can touch and feel, like books, magazines, brochures, maps, mailers, etc. Yes, things like digital readers, smartphones, and online bill payments are helping to reduce unnecessary paper waste, however, they have not made all of these physical things extinct just yet. While it’s imperative to have a strong digital B2B marketing strategy, it’s also a competitive advantage to include print materials when possible and where they make sense. By having an “analog” presence as well as a digital presence, you can make sure your B2B brand is providing valuable resources to your prospects and clients, even when they “unplug” from tech for periods of time.

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A full-service, Emmy Award-winning advertising agency in Nashville, TN that offers its clients a truly unique approach. Our villagers are diverse in background, but unified in purpose.At BOHAN we function as brand "villages," multi-disciplinary mini-communities charged with the collective daily responsibility for researching, planning, growing and living a brand. And the best part is all our of clients are invited and encouraged to be active members of their village. The product of this more informal and collaborative relationship is the kind of business insights, creative problem-solving and swift results that have become the new trademark of BOHAN work in the last several years.

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